Google Chrome Fastball Game

Posted in Advertisement, advertising, Alternative advertising, Google, Social Media, twitter, viral by tomgooday on July 14, 2010

http://www.youtube.com/chromefastball

Been meaning to post this for a while…The Google Chrome Fastball Game. Check out the demo below…pretty cool idea and really nicely put together…

Basically you race across the net completing small an quirky tasks in record time, miss an answer and it will slow you down, skip and you’ll pay a penalty.

Here how I did:

Are you Chrome Fast?

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Social Media Revolution 2 (Refresh)

Posted in Advertisement, advertising, Alternative advertising, facts, Social Media by tomgooday on July 14, 2010

http://www.youtube.com/user/Socialnomics09

This video is great promotion for the book, which you can buy from Amazon…Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman.

Old Spice taking over the Internet

It seems wherever I turn at the moment I am graced with a new Old Spice advert. However I am not complaining the campaign is nothing short of perfection!

Ok so this is the original advert from February 2010…

Currently its been viewed by almost 13 million people and that is only in the last 5 or so months.

The next step in the path to taking over the Internet occured yesterday, as Old Spice begin delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Hows that for real time networking?

Yep, if you have tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you.

Here’s just a few examples:

On Twitter, rosemcgowan wrote “I like it too! @Oldspice I told my husband I have a crush on you. Oddly, he started using the oldspice deodorant. (via @Alyssa_Milano)”

On Twitter, jsbeals wrote “@OldSpice Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin #Johannes S. #Beals”

Get in on the action by tweeting @oldspice and you might be lucky enough to get a custom video reply.

Subscribe to the YouTube channel here http://www.youtube.com/user/oldspice they are adding new videos by the second…well actually almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.

This definitely on of the best social meets viral strategy I’ve seen, and certainly my favourite. Using the powering of social networking they have managed to get people talking about their brand all over the interweb efficiently and effectively by recording personalised videos for hundreds of tweeps. Bravo.

This site has also just been created:

http://oldspicevoicemail.com

Which allows you to create your own customisable Old Spice man voicemail message. Created by @chriswastaken I can imagine he will be getting a far few more followers in the coming hours! Again bravo

Gatorade – Replay

Posted in Advertisement, advertising, Alternative advertising, football, game, interactive, viral by tomgooday on June 29, 2010

Replay 1

This is an amazing intergrated campaign by Gatorade, one of the best I have ever seen!

Gatorade reunited the original players (now all in their mid 30s) from two 1993 high school football teams to replay their rivalry game that ended in a 7-7 tie. The game was played on November 25 1993 to be precise. Gatorade became a true athletic partner. For 90 days Gatorade scientists trained and coached these former athletes to help prepare them for the big game. The big re-match was held in the venue of the original 1993 game, Fisher Field, in front of a crowd of 15,000 fans. Gatorade supplied the athletic fuel for the game. With on-field temperatures reaching over 100°F, no players were dehydrated or seriously hurt – talk about the ultimate product demonstration. They also created a 5-part documentary series released online that told the Replay story in order to inspire other former athletes from around the nation. Various bloggers and tweeters picked up this campaign and viewing figures were huge.

The idea cam about as athletic participation plummets drastically once individuals graduate from High School. Family, career and increasing obligations inevitably replace sport and exercise. Per US government statistics, 7 in 10 adults aged over 30 don’t exercise regularly. And thus, aren’t using Gatorade like they used to. Our challenge was to reignite the athletic spark with this group of former Gatorade loyalists

(via http://www.canneslions.com )

Its no Notley High School v Alec Hunter from May 2002 but it is still a pretty good watch 🙂

Replay 2

Here is a little teaser of what Replay 2 has in store.

Robyn – Killing Me Interactive Video

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, interactive, music, viral by tomgooday on June 29, 2010

http://robyn.com/killingme/

Don’t tell Robyn what to F*#NG do

Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.

The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy

Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?

The taste of Yellow – Yellow Pages

Posted in Advertisement, advertising, Alternative advertising, Design, Other Stuff, Rants, twitter, viral by tomgooday on June 28, 2010

http://www.yellowchocolate.co.nz/

Brilliant integrated campaign for the Yellow Pages in New Zealand called Yellow Chocolate.

http://www.ourshowroom.co.nz/chocolate/

In January 2010 a new chocolate bar was launched in 2010, and it became the fastest selling chocolate bar in New Zealand, overight, outselling snickers two to one.

So they auditioned for average everyday New Zealander, who would use the power of the yellow pages to create a new brand of chocolate, that tastes like YELLOW!

One rule…he could only get help from businesses listed in the Yellow Pages.

Television spots plotted his progress and users could interact with Josh (the everyday guy that was chosen) via social networks such as Facebook and Twitter.

Check out the video to see how he got on http://www.ourshowroom.co.nz/chocolate/

Simply brilliant.

World Cup 2010 Twitter replay

Posted in animation, Art, Design, football, twitter, viral by tomgooday on June 15, 2010

Forget the highlights show on TV, if you miss any game of the World Cup just visit this site.

http://www.guardian.co.uk/football/world-cup-match-replay

A really nice and innovative visualisation from the guys at the Guardian, pick any game and see how the twitter traffic reacted as the game played out! Really nice!

Ericsson Big Cheer Confetti

Posted in Advertisement, advertising, Alternative advertising, Art, Design, football, twitter, viral by tomgooday on June 15, 2010

This is very bizarre viral campaign produced for Ericsson to create a buzz around the World Cup.

http://www.ericsson.com/campaign/bigcheer/

Send your cheer by text or twitter, then watch it get printed out, shredded and added to the confetti in the big box in the room.

It really is  a pretty pointless exercise, but nevertheless it’s also the sort of thing that just might become very popular!

OH MY GOD WHAT HAPPENED?

Posted in Advertisement, advertising, Alternative advertising, twitter, viral by tomgooday on June 15, 2010

Found this today whilst on twitter. A new book has been published called ‘Oh my God what happened and what should I do?’ and I thought it was interesting for a couple of reason.

http://www.ohmygodwhathappened.com/

Firstly as the site says “This book is for everyone who wants to move into the digital era of awesomeness”. Working in the digital media industry I felt it was my duty to have a closer look. The second being the way in which you could purchase the book, with a single tweet!

I thought this was a really clever and innovative idea, so I decided to do it. Significantly the Pay with a Tweet model is based on the “Forced Viral” tactic, which is one learning you can find in the book.

Would love to know the ratio of how many people have purchased the book from amazon and twitter though. Anyway great work by @innothunder. Going to have a read over the next few days and will post a review shortly.

The Wired 100

Posted in Other Stuff, Rants by tomgooday on June 9, 2010

Wired Magazine UK has published its inaugural who’s-who list of the key power brokers in the digital realm to celebrate its one-year anniversary. The list covers the people who are shaping the digital world. Also which influencers can make or break a product launch or determine how people spend their leisure time.

I thought this was a cool list, so decided the tweet about it.

Then to my suprise I picked up the latest magazine on Monday, and there I was (well one of my tweets) on page 12!!

Following that I decided to create a twitter list of all the individuals which can be found here:

http://twitter.com/#/list/tomgooday/wireduk100-2010

Enjoy 🙂

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