Giant fridge magnet billboard

Posted in Advertisement, advertising, Alternative advertising, billboard by tomgooday on July 18, 2010

Giant fridge magnet billboard for weekly whiteware deals. For Bond + Bond.

What better way to advertise Bond + Bond’s special whiteware deals?

With a giant fridge magnet set of course…

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Clever Smart Car advertising

Posted in Advertisement, advertising, Alternative advertising, ambient by tomgooday on July 14, 2010

Found a couple of nice Smart Car adverts I thought I would share with you.

Very smart indeed.

Times Square Interactive Billboard

Posted in Advertisement, advertising, Alternative advertising, billboard, interactive, viral by tomgooday on June 29, 2010

Saw this whilst in twitter and thought I had to blog about it.

Fantastic interactive billboard in Times Square. The billboard is for a little known fashion brand called Forever21 and they have caused quite a stir with this.

A model dressed in Forever21 clothes walks on and takes a virtual photo of the crowd (it also occasionally selects people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer power and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.

Very clever and something we are likely to see much more of in the coming years.

The sooner you advertise here, the better

Posted in Advertisement, advertising, Alternative advertising, Other Stuff by tomgooday on June 23, 2010

Interbest Outdoor advertising: Man, Woman, Nose

Needs no explanation.