goToAndPlay10

Posted in Other Stuff by tomgooday on June 2, 2010

http://www.gotoandplay10.com/

goToAndPlay10 is a showcase of the latest BA Interactive Media Production (the course I studied) students from Bournemouth University.

I went along to the first event this evening, and there were some cool projects to play with. Will do a little write up on my favourite pieces shortly.

Anyway if you are in the Bournemouth area, drop by and check it out. As the site says:

“This years graduates have as ever, created a diverse array of final year projects, all of which display their skills and creativity within the current interactive market. From virtual realities to online networks, all platforms of interactivity can be seen and explored for yourselves!”

There is also a London show:
London – Dare Digital

  • Saturday 12th June 2010 at 1pm – 4pm in Reception
  • Sunday 13th June 2010 at 2pm – 5pm in Reception

So there is no excuse…

NIKE PHOTOiD – Using Color To Connect With Customers

Posted in Alternative advertising, Art, Design, viral by tomgooday on July 28, 2009

nikev5

The campaign has won many awards over the past year, including
MMA Global Innovation award
Revolution award for Innovation
IMA Special Award for Technological Innovation
D&AD Silver Pencil for Mobile Marketing
OMMA Awards 2008 – Best In Show
Mobile Advertising UK event Awards 2008 – Mobile Campaign of the Year

So here is the deal, the campaign allowed consumers to use their mobile phones to choose colors they liked from the world around them, and have these colors incorporated into a customized pair of Nike running shoes.

This was one of the first campaigns to exploit visual interactivity to engage consumers, and although the campaign is no longer active, it is still a great example of creative use of innovation for marketing.

Here is the video they used to promote it….

What do you think?

MUTO a wall-painted animation by BLU

Posted in Art, viral by tomgooday on June 24, 2009

Was made aware if this video by @carlmartin I love the attention to detail. This must have taken months maybe even years to complete….I love how the wall changes a number of times and they cleverly try and hide the fact.

The new short film by Blu: an ambiguous animation painted on public walls. Made in Buenos Aires and in Baden (fantoche)

Check out the website…

http://www.blublu.org/sito/video/muto.htm

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Clean Advertising

Posted in Alternative advertising, Art by tomgooday on April 23, 2009

Clean advertising is a beautifully simple and highly targeted natural media which works by literally cleaning your advert in any high footfall urban location. Also known as reverse graffiti, clean graffiti and street advertising, we use specialist equipment and laser cut stencils to selectively clean the dirt away from pavements and walls. The resultant clean advert is created by the stark contrast between the original colour of the dirty surface and the as new clean colour.

CURB is the world’s first natural media company. We offer a range of highly effective media solutions solely using natural earth elements. We have created a portfolio of unique eco-advertising services and a crack green team of creative experts, to provide clients with outstanding natural marketing which impacts on their target consumer without impacting on the environment.

Our natural media has already achieved worldwide coverage and put simply we offer a viable and effective choice for clients and agencies looking to integrate nature into their marketing communications.

Our approach…

Why can’t a great media solution be sustainable, natural and highly effective?

The lack of viable answers to this simple question, is the inspiration for CURB and forms the basis of everything we do. We are committed to only ever using natural earth elements in our media portfolio and providing a range of media which are not only sustainable and effective but can also generate substantial return on investment for our clients.

Ultimately we believe that it is not just what you say in your communications but also the medium you use!