Giant fridge magnet billboard

Posted in Advertisement, advertising, Alternative advertising, billboard by tomgooday on July 18, 2010

Giant fridge magnet billboard for weekly whiteware deals. For Bond + Bond.

What better way to advertise Bond + Bond’s special whiteware deals?

With a giant fridge magnet set of course…

Calvin Klein Jeans Replaces Billboards with QR Codes

Posted in Advertisement, advertising, Alternative advertising, Art, billboard, image, QR, Social Media, viral by tomgooday on July 16, 2010

This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.

Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.

I think we are going to see a lot more of this in the coming months…

GlastoTag – One huge festival photo. A whole load of tags

http://glastonbury.orange.co.uk/glastotag/

This is really cool campaign by Orange, they are aiming for the Guinness World Record for the ‘most people tagged in an online photo’ with this 1,300-megapixel picture captured at around 3.45pm on 23 June from Pyramid Stage @ this year Glastonbury Festival. I didn’t go but I kind of wish I had gone, just so I could tag myself in this!

Looks as if I am not the only one who likes this!

What really makes the site useful is the ability to filter the tags to show just your tagged Facebook friends, as undoubtedly you would have lost them at some point. It’s cool to also find out those of your friends you didn’t know were at Glasto!

Well done Orange, didn’t think I’d ever say that!

Robyn – Killing Me Interactive Video

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, interactive, music, viral by tomgooday on June 29, 2010

http://robyn.com/killingme/

Don’t tell Robyn what to F*#NG do

Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.

The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy

Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?

Golden Grant – Golden Grahams

Posted in Advertisement, advertising, Alternative advertising, animation, Design, twitter, viral by tomgooday on June 28, 2010

http://goldengrant.com/

Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, they wanted to reconnect the grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” Golden Grahams created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. They also animated the funniest stories, fueling job searches with laughter AND sustenance. In just 3 months of the promotion with 0 paid media, Golden Grahams has gained 15k friends, followers, and subscribers on social networks, where previously it had no official presence or fanbase. The sweepstakes earned the brand 150k site visits with an average of more than 4 minute spent on site, 2.5 million video views, and 25k entries. It generated buzz within our target audience, earning more than 7k social media mentions with brand and campaign sentiment being 99% positive.

(via http://mccannny.com/Golden%20Grant/ watch the video for more info)

Here are a couple of my favourites animation that have come from the campaign…

Phonebook

Posted in Advertisement, advertising, Alternative advertising, app, Design, facts, viral by tomgooday on June 28, 2010

Phonebook has a new meaning.

Problem

In Japan, internet ad spending of the Internet had grown larger than that of newspaper for the first time in 2009. The introduction of the iPhone, Kindle and iPad frightened the publishing industry. If this went on, paper could become worthless in future? Phonebook’s mission was to find or develop new communication value of Print media.

Solution

They focused on the fun of “turning the pages” which is the unique value of print media. Next, they focused on “picture books” for kids and combined the idea with iPhone. That is “PhoneBook”.

Using PhoneBook requires both a children’s book and parent’s iPhone. Children sit on the parents’ laps to flip its pages and the texture of papers as well as actions or music of digital devices. Kindle or iPad will never be able to follow this only with their digital attributes.

Facts

・PhoneBook’s demo movie has been played more than 200,000 times on the Internet.
・Over 100,000 people visited the PhoneBook WEB site since its opened.
・Over 3000 tweet about PhoneBook can be seen on Twitter.
・Got 7th place in total BOOK sales ranking in “Amazon. co. jp”.

Boone Oakley – most creative agency website, its official

Posted in Advertisement, advertising, Alternative advertising, Art, Design, Rants, viral by tomgooday on June 28, 2010

Saw this about a year ago, but didn’t blog about (not sure why). Anyway I thought this was on the most creative ideas I had ever seen. In order to stand out from the crowd Boone Oakley a relatively unknown ad agency decided to scrap their website in favour of a more unique approach. YouTube would become the platform for their online presence and utilising the new functionality of annotations they were able to stand out from the crowd.

Well that was 12 months, 1 million views ago and is now possibly the most viewed agency site of all time!? To cap it off, last week they won a Gold Lion at Cannes in 2010. Well deserved!

Have a watch and see where you end up.

Write Your Headline – Write The Future

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, football, viral by tomgooday on June 22, 2010

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker. If selected, we’ll send you a photo of your headline and hero lighting up the African skyline.

Submit your headline: http://go.nike.com/WhoWillWriteTheFuture

Nice social integration!

 iPad stand made out of an original Macintosh Classic

Posted in Design, Other Stuff, viral by tomgooday on June 19, 2010

Very creative iPad stand made by a fan of the original Apple Macintosh computer. The Japanese modder was able to perfectly fit the iPad inside the monitor frame of the Macintosh Classic. Love this!

World Cup 2010 Twitter replay

Posted in animation, Art, Design, football, twitter, viral by tomgooday on June 15, 2010

Forget the highlights show on TV, if you miss any game of the World Cup just visit this site.

http://www.guardian.co.uk/football/world-cup-match-replay

A really nice and innovative visualisation from the guys at the Guardian, pick any game and see how the twitter traffic reacted as the game played out! Really nice!