Google Chrome Fastball Game

Posted in Advertisement, advertising, Alternative advertising, Google, Social Media, twitter, viral by tomgooday on July 14, 2010

http://www.youtube.com/chromefastball

Been meaning to post this for a while…The Google Chrome Fastball Game. Check out the demo below…pretty cool idea and really nicely put together…

Basically you race across the net completing small an quirky tasks in record time, miss an answer and it will slow you down, skip and you’ll pay a penalty.

Here how I did:

Are you Chrome Fast?

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Old Spice taking over the Internet

It seems wherever I turn at the moment I am graced with a new Old Spice advert. However I am not complaining the campaign is nothing short of perfection!

Ok so this is the original advert from February 2010…

Currently its been viewed by almost 13 million people and that is only in the last 5 or so months.

The next step in the path to taking over the Internet occured yesterday, as Old Spice begin delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Hows that for real time networking?

Yep, if you have tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you.

Here’s just a few examples:

On Twitter, rosemcgowan wrote “I like it too! @Oldspice I told my husband I have a crush on you. Oddly, he started using the oldspice deodorant. (via @Alyssa_Milano)”

On Twitter, jsbeals wrote “@OldSpice Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin #Johannes S. #Beals”

Get in on the action by tweeting @oldspice and you might be lucky enough to get a custom video reply.

Subscribe to the YouTube channel here http://www.youtube.com/user/oldspice they are adding new videos by the second…well actually almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.

This definitely on of the best social meets viral strategy I’ve seen, and certainly my favourite. Using the powering of social networking they have managed to get people talking about their brand all over the interweb efficiently and effectively by recording personalised videos for hundreds of tweeps. Bravo.

This site has also just been created:

http://oldspicevoicemail.com

Which allows you to create your own customisable Old Spice man voicemail message. Created by @chriswastaken I can imagine he will be getting a far few more followers in the coming hours! Again bravo

Dating Brian

Posted in Advertisement, crowdsourcing, viral by tomgooday on July 12, 2010

http://datingbrian.com/

Brian’s a single guy, fresh in NYC by way of Wisconsin. He’s looking for a date. So why not crowdsource a matchup?

Meet Brian. He’s from Wisconsin, has almost no experience dating and just moved to New York City. With more than half of New Yorkers single, the dating scene is just ridiculous.

So Brian is taking the plunge and going on 30 dates in 30 days. But part of the challenge is that he’s putting it in the hands of the Internet masses: who he dates, where they go, if he should go for that kiss. Essentially, he needs your help, and he needs it bad.

He has built a nice little website and a presence across the web on Facebook and Twitter.

I hope Brian sees this! Bet you never thought a guy on the south coast of England would be blogging about this did you?

Golden Grant – Golden Grahams

Posted in Advertisement, advertising, Alternative advertising, animation, Design, twitter, viral by tomgooday on June 28, 2010

http://goldengrant.com/

Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, they wanted to reconnect the grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” Golden Grahams created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. They also animated the funniest stories, fueling job searches with laughter AND sustenance. In just 3 months of the promotion with 0 paid media, Golden Grahams has gained 15k friends, followers, and subscribers on social networks, where previously it had no official presence or fanbase. The sweepstakes earned the brand 150k site visits with an average of more than 4 minute spent on site, 2.5 million video views, and 25k entries. It generated buzz within our target audience, earning more than 7k social media mentions with brand and campaign sentiment being 99% positive.

(via http://mccannny.com/Golden%20Grant/ watch the video for more info)

Here are a couple of my favourites animation that have come from the campaign…

Boone Oakley – most creative agency website, its official

Posted in Advertisement, advertising, Alternative advertising, Art, Design, Rants, viral by tomgooday on June 28, 2010

Saw this about a year ago, but didn’t blog about (not sure why). Anyway I thought this was on the most creative ideas I had ever seen. In order to stand out from the crowd Boone Oakley a relatively unknown ad agency decided to scrap their website in favour of a more unique approach. YouTube would become the platform for their online presence and utilising the new functionality of annotations they were able to stand out from the crowd.

Well that was 12 months, 1 million views ago and is now possibly the most viewed agency site of all time!? To cap it off, last week they won a Gold Lion at Cannes in 2010. Well deserved!

Have a watch and see where you end up.

Andy Murray Tennis Street Magic in London

Posted in Advertisement, advertising, Alternative advertising, tennis by tomgooday on June 22, 2010

Webcam Banner Game

Posted in Advertisement, advertising, Alternative advertising, football, game by tomgooday on June 21, 2010

Another World Cup campaign, this time Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios).

Connect with you webcam and the game allows you to try and score a header against a very dubious goalkeeper. The interaction works nicely and it is a fun game to brighten up the day. There isn’t a lot more to it than that, but I must say its a very cool concept!

via www.digitalbuzzblog.com

USA vs England in Lego

Posted in football, viral by tomgooday on June 15, 2010

Yes Lego! Football and lego is a great combination.

Super Mario Stop Motion with post its!

Posted in animation, Art, viral by tomgooday on June 10, 2010
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The Google Job Experiment

Posted in Google, Other Stuff, viral by tomgooday on June 10, 2010

Meant to post this a while ago but forgot. Very good idea.