What the F**K is Social Media: One Year Later

Posted in Other Stuff, Rants by tomgooday on July 31, 2009
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Football embracing new ideas…

Posted in Other Stuff, Rants by tomgooday on July 30, 2009

Ok so I thought that it was about time that I blogged about two of my favourite things. Football and the interweb. What better way to write about them, than combine the two issues….

This blog post came about after I saw this…

Buy an English Football Club on Ebay.

‘The Tranmere Rovers Football Club is for sale on eBay, for a cool $10 million (£6m), put up for sale by its American owners Dornoch Capital Advisors – a move which has “appalled” Rovers chairman Peter Johnson.’

Check it out on Ebay http://bit.ly/Qlzng

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Oooo I am glad the shipping is free!

Unfortunately it went unsold as the 6 million reserve was not matched.

This got me thinking what other crazy ideas have been used to draw attention to football?

My Personal favourite is www.myfootballclub.co.uk

What is My Football Club, I hear you scream? And why should you really care? This is why…

The concept is simple. Get 50,000 fans from around the world to chip in £35 each and then take that cash, buy a Football club and let the 50,000 members vote on all of the major decisions such as what players should be on the pitch and who they should buy. Simple. Great use of the web, money and collaborative thinking.

This has to be the most original and revolutionary idea I’ve seen involving a football team.

In February 2008, the members purchased Ebbsfleet United football club for £600,000. Situated in Kent, England, Ebbsfleet United play in the Blue Square Premier, which is four divisions below the Premiership…However they are on the rise following this new idea. In May 2008, they won the FA Trophy at Wembley, the club’s greatest achievement in a history that dates back to 1890.

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The site has generated plenty of press coverage…

Here are some of the Milestones since the acquisition…

12 February 2008 – Members vote to accept Nike’s offer to become the club’s kit and merchandise supplier.

8 April 2008 – Members vote to freeze season ticket prices at the club.

August 2008 – Members and supporters raise £20,000 among themselves to buy striker Michael Gash from Cambridge City.

September 2008 – MyFC members voted 82% in favour of EUFC selling John Akinde to Bristol City for £150,000 (plus add-ons). This was a world’s first, where the fans had the final say in a transfer deal. Over 7,000 members voted in 48 hours.

November 2008 – The average home league attendance 1479, almost 400 more than the average for the 2007/08 season.

January 2009 – MyFC members vote to sign defender Darius Charles from Brentford for a club record fee of £25,000

February 2009 – A free admission match, decided by members, attracts an 18 year high crowd of 3,750 to Stonebridge Rd. The game is also broadcast live online for overseas MyFC members

So I will think you will agree this has been a great success. Embracing new ideas, technology and financial backing has paid dividends for all concerned. I am thinking about getting involved still myself.

Another example of football embracing new ideas is Coca Cola’s Buy a Player campaign developed by BD. The campaigns main attractions was that it empowered fans to win transfer funds for their clubs to spend on new players.

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A great promotion or campaign tugs on the heartstrings; the fact that you could win yourself £10,000 is a big plus, but the £250,000 to buy a player for your cash-strapped football league team is equally engaging, and as the advert above says, mah you a hero. The Win a Player promotion perfectly marries the sponsorship of the Football League effortlessly with the real supporters on the terraces. A powerful and extremely simple concept.

Colin Kazim-Richards at the age of 19, was the first player purchased via the campaign he was signed on a three-year contract by Brighton & Hove Albion for £250,000 from Bury, it in turn, led to Kazim-Richards being dubbed the “Coca-Cola Kid”. Since this Kazim-Richards has gone on to bigger and better things…On 15 June 2007, Kazim-Richards signed a four-year contract with the Turkish club Fenerbahçe. He scored his second UEFA Champions League goal for Fenerbahçe in the quarter-final first leg against Chelsea on 2 April 2008.

So Football and the interweb and some clever thinking have brought about these ideas….I wonder what the future holds…?

Alternative advertising Campaigns…

Posted in Alternative advertising, Art, Design, viral by tomgooday on July 29, 2009

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Adidas – sponsored a soccer match between two athletes suspended high above the street on wires, with an Adidas billboard serving as the soccer field.

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Volkswagen – Sculptors had spent 350 hours chiseling a nine-ton block of frozen water to create the VW. Conceived by the DDB London ad agency, the ice car melted away in just 12 hours. But it generated four weeks’ worth of press in Britain…

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Canadian agency Rethink came up with a low-budget promotion for security glass for a Vancouver manufacturer. Rethink built a glass-walled bus shelter — and stuffed the space between the shatter-proof panes with what looked like $3 million Canadian. (The cash was mostly counterfeit, with 500 real dollars on top to provide authenticity. Passersby were caught punching and kicking the shelter in an effort to get the money.

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Clever head rest covers…

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Virgin Atlantic used eggs to show how care they are with luggage….

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MSN 8 –  16,000 butterfly stickers affixed on shop windows, in subway stations, and on walls all over New York City.  Although the stickers clung to surfaces with static electricity rather than glue, the campaign was illegal, and Microsoft issued a public apology to the City of New York.

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Coffee while you wait? Perfect advertising opportunity.

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To promote disaster movie ‘The Day After Tomorrow’ to Indian audiences a sign was placed in the sea….

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Spiderman 2 advertisement found in an American toilet….

More to follow later this week…which is your favourite?

NIKE PHOTOiD – Using Color To Connect With Customers

Posted in Alternative advertising, Art, Design, viral by tomgooday on July 28, 2009

nikev5

The campaign has won many awards over the past year, including
MMA Global Innovation award
Revolution award for Innovation
IMA Special Award for Technological Innovation
D&AD Silver Pencil for Mobile Marketing
OMMA Awards 2008 – Best In Show
Mobile Advertising UK event Awards 2008 – Mobile Campaign of the Year

So here is the deal, the campaign allowed consumers to use their mobile phones to choose colors they liked from the world around them, and have these colors incorporated into a customized pair of Nike running shoes.

This was one of the first campaigns to exploit visual interactivity to engage consumers, and although the campaign is no longer active, it is still a great example of creative use of innovation for marketing.

Here is the video they used to promote it….

What do you think?

Red Bull Cola

Posted in Art, Design by tomgooday on July 16, 2009

Amazing design Red Bull Cola packaing consists of a wooden box containing the drink’s 17 raw ingredients.

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Designed by Design Friendship | Country: United Kingdom

“Project brief: To create and produce an engaging, interactive sampling tool.

Beautifully handmade, the show cases contain the 17 key/natural ingredients that make up the Red Bull Cola taste.”

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What do you think?

I think I want to try a red bull cola now. Also for me the whole concept screams authentic, natural and tasty.

Branding yourself! A personal design guide…

Posted in Art, Other Stuff by tomgooday on July 16, 2009

idenitity

Download the pdf

The Pdf starts…

“My name is Christopher Doyle. These are my Identity Guidelines. As is the case with all identities, care must be taken with my appearance and tone to ensure my core values and visual integrity are maintained.

This is a guide to how I should look, feel and sound as a person; a guide that should serve as an aid for myself and for those around me in ensuring my identity remains clear, consistent and correct.

It should be noted that these guidelines are intended as just that, a guide. While all elements of my identity system have been designed to ensure consistency, allowances for variation have also
been made. If followed, these guidelines will help my identity to evolve and feel fresh at every touchpoint.

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Have a browse yourself….it did make me chuckle…

Coolest pond in the world?

Posted in Art, Other Stuff by tomgooday on July 16, 2009

zipper-pond

Just how awesome is this: the Zipper Lotus Pond at the Juming Museum outside of Taipei, Taiwan. The zipper pond is created by Taiwanese sculptor Ju Chun and I, for one, am surprised that it doesn’t say “YKK” (look at your zipper, I betcha it says YKK)

Thanks to @AtiKuSDesign

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Online Trick

Posted in Alternative advertising, viral by tomgooday on July 11, 2009

Needs no explanation….

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Sneaker Magic – Vending Shoe

Posted in Alternative advertising, viral by tomgooday on July 11, 2009

Okay so I am a bit obsessed with Dynamo at the moment. Have spent the last few hours (I say a few I mean 6) trawling through all video of him on YouTube. Actually can’t stop watching them.

Here is my favourite video…

It also happens to be an alternative/guerilla marketing video for adidas, which makes it even sweeter. Hope you like.

Today’s featured article

Posted in Other Stuff, Rants by tomgooday on July 9, 2009

I wonder who selects the ‘Today’s featured article’?

http://en.wikipedia.org/wiki/Main_Page

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If you cant see that clearly, have a closer look…

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Yes Gropecunt Lane…that is all.

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