The taste of Yellow – Yellow Pages

Posted in Advertisement, advertising, Alternative advertising, Design, Other Stuff, Rants, twitter, viral by tomgooday on June 28, 2010

http://www.yellowchocolate.co.nz/

Brilliant integrated campaign for the Yellow Pages in New Zealand called Yellow Chocolate.

http://www.ourshowroom.co.nz/chocolate/

In January 2010 a new chocolate bar was launched in 2010, and it became the fastest selling chocolate bar in New Zealand, overight, outselling snickers two to one.

So they auditioned for average everyday New Zealander, who would use the power of the yellow pages to create a new brand of chocolate, that tastes like YELLOW!

One rule…he could only get help from businesses listed in the Yellow Pages.

Television spots plotted his progress and users could interact with Josh (the everyday guy that was chosen) via social networks such as Facebook and Twitter.

Check out the video to see how he got on http://www.ourshowroom.co.nz/chocolate/

Simply brilliant.

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2 Responses

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  1. dosya uzantıları said, on June 29, 2010 at 8:21 pm

    This post is very goog Thanks

  2. cyprus yellow pages said, on July 10, 2010 at 4:30 am

    We would like to exchange links with you


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