Gatorade – Replay

Posted in Advertisement, advertising, Alternative advertising, football, game, interactive, viral by tomgooday on June 29, 2010

Replay 1

This is an amazing intergrated campaign by Gatorade, one of the best I have ever seen!

Gatorade reunited the original players (now all in their mid 30s) from two 1993 high school football teams to replay their rivalry game that ended in a 7-7 tie. The game was played on November 25 1993 to be precise. Gatorade became a true athletic partner. For 90 days Gatorade scientists trained and coached these former athletes to help prepare them for the big game. The big re-match was held in the venue of the original 1993 game, Fisher Field, in front of a crowd of 15,000 fans. Gatorade supplied the athletic fuel for the game. With on-field temperatures reaching over 100°F, no players were dehydrated or seriously hurt – talk about the ultimate product demonstration. They also created a 5-part documentary series released online that told the Replay story in order to inspire other former athletes from around the nation. Various bloggers and tweeters picked up this campaign and viewing figures were huge.

The idea cam about as athletic participation plummets drastically once individuals graduate from High School. Family, career and increasing obligations inevitably replace sport and exercise. Per US government statistics, 7 in 10 adults aged over 30 don’t exercise regularly. And thus, aren’t using Gatorade like they used to. Our challenge was to reignite the athletic spark with this group of former Gatorade loyalists

(via http://www.canneslions.com )

Its no Notley High School v Alec Hunter from May 2002 but it is still a pretty good watch 🙂

Replay 2

Here is a little teaser of what Replay 2 has in store.

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Volkswagen Public Polo (Pak de Polo)

Posted in Advertisement, advertising, Alternative advertising, game, viral by tomgooday on June 29, 2010

What happens when you make one car public propety?

One car for anyone to drive.

One car you can keep if you cover the biggest distance.

One rule, if someone stops you, its game over.

Here’s what…

For 8 days, the new Polo became public property. Drivers had one goal: drive as many kilometers as possible, and you could win the new Polo. Cameras were mounted on the Polo to stream live images to the campaign site – 12 hours per day, 8 days long. The car’s route was solely determined by website visitors. By entering their postal code, they could steer the Polo toward their neighborhood. The introduction was announced to the general public in a series of short, teasing TV commercials. The Polo could also be followed daily, live on radio. The emphasis of the campaign was on online media and participation. For example, people could ‘steal’ the Polo from each other Hyves.nl social network profiles. And we challenged renowned blogs to participate in Get the Polo campaign. (via http://www.achtung.nl )

In 8 days 175 people got the polo and drove over 2500km.

Another brilliant idea!

Webcam Banner Game

Posted in Advertisement, advertising, Alternative advertising, football, game by tomgooday on June 21, 2010

Another World Cup campaign, this time Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios).

Connect with you webcam and the game allows you to try and score a header against a very dubious goalkeeper. The interaction works nicely and it is a fun game to brighten up the day. There isn’t a lot more to it than that, but I must say its a very cool concept!

via www.digitalbuzzblog.com

Samsung 3D Projection Mapping

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, game, viral by tomgooday on June 14, 2010

This is really clever projection mapping for Samsung to promote their new range of 3D LED TV’s.

Even more cool is this YouTube game (the first of its kind)

Tweety Uppy

Posted in advertising, football, game by tomgooday on May 27, 2010

http://www.tweetyuppy.co.uk/keepup.php

This is a cool little twitter based game by Comet. The idea is to compile a team of tweeters and kick the ‘ball’ between each other keep the tweety uppy going, otherwise you will receive a boo from the crowd.

Teams have 2 hours to pass the ‘ball’ and keep the chain going. The longest chain wins, currently the longest chain is only 5. I am going to compile a team and try and win the 50” plasma, who’s with me?

Most addictive game in the world…FACT!

Posted in game by tomgooday on May 26, 2010

I am pretty adamant that this is the most addictive game in the world….

http://www.kongregate.com/games/Ninjadoodle/ninja-glove

I have been wasting dedicating many hours to try and improve my score….see what you think and if you agree….

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Google Pacman

Posted in advertising, Alternative advertising, Design, game, Google, viral by tomgooday on May 24, 2010

As a human, I have to use Google pretty much everyday (there are other search engine out there, but I don’t tend you use them) so what a pleasant surprise it was to find this.

http://www.google.com/pacman/

On Friday 21st May 2010 Google, famous for altering their iconic logo converted it into a playable game to celebrate the 30th anniversary of Pac-Man.

Don’t tell my boss but I definitely spent a while playing this on Friday afternoon!

Will they ever do this again? Probably not, so I guess it was a momentous occasion. Maybe?

Google Street View Mashup

Posted in advertising, Alternative advertising, game, Google, music by tomgooday on October 15, 2009

http://www.editorsofficial.com/streetview/

Absolutely love this use of google street view….

To promote their latest release ‘In this light and on this evening’ Editors have produced this clever street view mashup….

The aim of the game is to move through the streets until the dot (on the left)is in the middle of the radar.

Picture 3

This makes me wonder what other ways Google street view is being used….if you know of any let me know I would love to see them.

Little Wheel…

Posted in game by tomgooday on June 12, 2009
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