Phonebook

Posted in Advertisement, advertising, Alternative advertising, app, Design, facts, viral by tomgooday on June 28, 2010

Phonebook has a new meaning.

Problem

In Japan, internet ad spending of the Internet had grown larger than that of newspaper for the first time in 2009. The introduction of the iPhone, Kindle and iPad frightened the publishing industry. If this went on, paper could become worthless in future? Phonebook’s mission was to find or develop new communication value of Print media.

Solution

They focused on the fun of “turning the pages” which is the unique value of print media. Next, they focused on “picture books” for kids and combined the idea with iPhone. That is “PhoneBook”.

Using PhoneBook requires both a children’s book and parent’s iPhone. Children sit on the parents’ laps to flip its pages and the texture of papers as well as actions or music of digital devices. Kindle or iPad will never be able to follow this only with their digital attributes.

Facts

・PhoneBook’s demo movie has been played more than 200,000 times on the Internet.
・Over 100,000 people visited the PhoneBook WEB site since its opened.
・Over 3000 tweet about PhoneBook can be seen on Twitter.
・Got 7th place in total BOOK sales ranking in “Amazon. co. jp”.

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#squarespace

Posted in Alternative advertising, Other Stuff, viral by tomgooday on June 12, 2009

http://www.squarespace.com/iphone

Picture 2

Great use of twitter to promote a brand….

Starting June 8th, we’re giving away 30 iPhones in 30 days via Twitter. Here’s how to win:

To enter the contest, just send out a tweet with the #squarespace hashtag included. We will randomly choose one (1) winner per day who will get their very own, brand spankin new 3GS iPhone!

McDonalds Piccadilly Circus…

Posted in Alternative advertising by tomgooday on May 15, 2009

Clever billboard adverts to engage its audience…

Ever get bored of talking on the phone?

Posted in Other Stuff by tomgooday on April 21, 2009

US start up Ambient Corporation has a neckband able to pick up the nerve signals the brain sends to the muscles in the voicebox and have a computer decode them. They realised that those signals are sent even when a person thinks about speaking without actually making a sound. As a result, a person wearing the neckband can think a phrase and have the computer recognise it. The video below shows it in action and this article explains more about how it works and how it could benefit phone users and victims of paralysis.

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