Ericsson Big Cheer Confetti

Posted in Advertisement, advertising, Alternative advertising, Art, Design, football, twitter, viral by tomgooday on June 15, 2010

This is very bizarre viral campaign produced for Ericsson to create a buzz around the World Cup.

http://www.ericsson.com/campaign/bigcheer/

Send your cheer by text or twitter, then watch it get printed out, shredded and added to the confetti in the big box in the room.

It really is  a pretty pointless exercise, but nevertheless it’s also the sort of thing that just might become very popular!

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