Social Media Revolution 2 (Refresh)

Posted in Advertisement, advertising, Alternative advertising, facts, Social Media by tomgooday on July 14, 2010

http://www.youtube.com/user/Socialnomics09

This video is great promotion for the book, which you can buy from Amazon…Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman.

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Phonebook

Posted in Advertisement, advertising, Alternative advertising, app, Design, facts, viral by tomgooday on June 28, 2010

Phonebook has a new meaning.

Problem

In Japan, internet ad spending of the Internet had grown larger than that of newspaper for the first time in 2009. The introduction of the iPhone, Kindle and iPad frightened the publishing industry. If this went on, paper could become worthless in future? Phonebook’s mission was to find or develop new communication value of Print media.

Solution

They focused on the fun of “turning the pages” which is the unique value of print media. Next, they focused on “picture books” for kids and combined the idea with iPhone. That is “PhoneBook”.

Using PhoneBook requires both a children’s book and parent’s iPhone. Children sit on the parents’ laps to flip its pages and the texture of papers as well as actions or music of digital devices. Kindle or iPad will never be able to follow this only with their digital attributes.

Facts

・PhoneBook’s demo movie has been played more than 200,000 times on the Internet.
・Over 100,000 people visited the PhoneBook WEB site since its opened.
・Over 3000 tweet about PhoneBook can be seen on Twitter.
・Got 7th place in total BOOK sales ranking in “Amazon. co. jp”.

Adidas Match Tracker Visualisation App

Posted in Advertisement, advertising, Alternative advertising, facts, football, viral by tomgooday on June 24, 2010

http://www.adidas.com/campaigns/football/content/matchtracker.aspx

Fantastic app by Adidas, that really blurs the lines between advertising, content and education.

It is a digital tool for those who want to better understand the game of football. Therefore this emcompasses fans and players alike.

Its for those who love football, play football, study football, and those who live and breathe football.

The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league.

I feel I could be spending a lot of time on this. Hope you like it as much as me?

Facebook: Facts & Figures For 2010

Posted in facts, Rants by tomgooday on June 21, 2010

YouTube Facts and figures

Posted in facts by tomgooday on May 27, 2010

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Statistics: The State Of The Internet Video

Posted in facts, viral by tomgooday on March 13, 2010

Google – Interesting Facts and Figures

Posted in facts, Google, Other Stuff by tomgooday on March 11, 2010

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