The blog has moved…

Posted in Other Stuff by tomgooday on July 20, 2010

The blog has now moved to

Hope you like the new design, content will be the same, cool things I find online. Blog on…

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Old Spice taking over the Internet

It seems wherever I turn at the moment I am graced with a new Old Spice advert. However I am not complaining the campaign is nothing short of perfection!

Ok so this is the original advert from February 2010…

Currently its been viewed by almost 13 million people and that is only in the last 5 or so months.

The next step in the path to taking over the Internet occured yesterday, as Old Spice begin delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Hows that for real time networking?

Yep, if you have tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you.

Here’s just a few examples:

On Twitter, rosemcgowan wrote “I like it too! @Oldspice I told my husband I have a crush on you. Oddly, he started using the oldspice deodorant. (via @Alyssa_Milano)”

On Twitter, jsbeals wrote “@OldSpice Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin #Johannes S. #Beals”

Get in on the action by tweeting @oldspice and you might be lucky enough to get a custom video reply.

Subscribe to the YouTube channel here they are adding new videos by the second…well actually almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.

This definitely on of the best social meets viral strategy I’ve seen, and certainly my favourite. Using the powering of social networking they have managed to get people talking about their brand all over the interweb efficiently and effectively by recording personalised videos for hundreds of tweeps. Bravo.

This site has also just been created:

Which allows you to create your own customisable Old Spice man voicemail message. Created by @chriswastaken I can imagine he will be getting a far few more followers in the coming hours! Again bravo

The taste of Yellow – Yellow Pages

Posted in Advertisement, advertising, Alternative advertising, Design, Other Stuff, Rants, twitter, viral by tomgooday on June 28, 2010

Brilliant integrated campaign for the Yellow Pages in New Zealand called Yellow Chocolate.

In January 2010 a new chocolate bar was launched in 2010, and it became the fastest selling chocolate bar in New Zealand, overight, outselling snickers two to one.

So they auditioned for average everyday New Zealander, who would use the power of the yellow pages to create a new brand of chocolate, that tastes like YELLOW!

One rule…he could only get help from businesses listed in the Yellow Pages.

Television spots plotted his progress and users could interact with Josh (the everyday guy that was chosen) via social networks such as Facebook and Twitter.

Check out the video to see how he got on

Simply brilliant.


Posted in Other Stuff, Rants by tomgooday on June 23, 2010
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The sooner you advertise here, the better

Posted in Advertisement, advertising, Alternative advertising, Other Stuff by tomgooday on June 23, 2010

Interbest Outdoor advertising: Man, Woman, Nose

Needs no explanation.

Self-Standing Toothbrush

Posted in Other Stuff by tomgooday on June 23, 2010

I would love one of these…


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Computer Tan

Posted in Advertisement, advertising, Alternative advertising, Other Stuff, Rants, viral by tomgooday on June 22, 2010

Only stumbled across this today, but it appears as if it is over a year old.

The website states:

‘ComputerTan is a revolutionary new online tanning solution.

It’s safe, it’s secure, it’s quick, it’s easy, it’s TAN-tastic!!!’

The hoax website set up by McCann Erickson for skin cancer charity Skcin that promised people they could get regular tans from their computer.

The site allows people to switch on what they expect to be a free tanning session but once the screen has converted to an array of UV bulbs users are confronted with shocking images and facts about skin cancer as well as a link to Skcin’s website for more information.

The hoax launched on February 3 2009 and received more than 30,000 hits in the first 24 hours and over 1 million hits in the first two months.

What an excellent approach to help raise awareness of the dangers of skin cancer…

Lesbians who look like Justin Bieber.

Posted in Other Stuff by tomgooday on June 22, 2010

Not too much more to this…just made me laugh

Pilot Handwriting

Posted in Art, Design, Other Stuff, Uncategorized, viral by tomgooday on June 22, 2010

‘Hello, ready to write by hand on the computer?’

That is what you are greeted with when visit

This site allows you to capture you own handwriting and output it as a font for use on a computer. A really clever idea, one that many people have tried to do before but unsuccessfully.

Capture all of the characters in the template

Via one of three options

1. Webcam – Print out the template and then fill it out and hold it up to the camera.

2. Scanner – Print out the template and fill it out, then scan it in and save it as a .jpg

3. Digital camera – Print out the template, fill it out with your characters and the then take a picture and upload it as a .jpg

Once uploaded your own unique font is created for you to use as you wish.

Excellent idea well executed.

Live train map for the London Underground

Posted in Design, Google, Other Stuff, viral by tomgooday on June 21, 2010

This map shows all trains on the London Underground network in approximately real time. The yellow pins are stations, the red pins trains. I think this could be a really useful tool, especially if it was on hand held devices…excellent visualisation tool.

How does it work?

Live departure data is fetched from the TfL API, and then it does a bit of maths and magic. It’s surprisingly okay given this was done in only a few hours at Science Hackday

Who did this?

Matthew Somerville (with helpful hinderances from Frances Berriman and James Aylett). Source code.

Cant believe this is all constructed in one day. Quite amazing. Hats off.