Free Media: The radical economics of free

Posted in Alternative advertising, Other Stuff by tomgooday on April 27, 2009

My favourite price!!!!


Chris Anderson, editor-in-chief of Wired magazine.

Anderson is editor-in-chief of Condé Nast’s Wired magazine, which launched a UK edition last month, and author of two groundbreaking books. The Long Tail explains how a business such as Amazon can make a fortune selling very niche books, and his forthcoming Free: The Future of a Radical Price explores the growth of free media – mainly online – and explains what this means for society and the industry.

“Plenty of media is going to become irrelevant because we are no longer in an information-scarce world,” he says, working through an early proof of his book in a hotel bar near Piccadilly. “Traditional media models were based on a scarcity of information. You want news? You can choose from three newspapers, two television channels and three radio stations, and that’s where you’re going to get it….read more

Also I have tried to buy Wired Uk twice over the weekend, as it has been sold out in both shops….i think that is a sign, agreed?

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