OH MY GOD WHAT HAPPENED?

Posted in Advertisement, advertising, Alternative advertising, twitter, viral by tomgooday on June 15, 2010

Found this today whilst on twitter. A new book has been published called ‘Oh my God what happened and what should I do?’ and I thought it was interesting for a couple of reason.

http://www.ohmygodwhathappened.com/

Firstly as the site says “This book is for everyone who wants to move into the digital era of awesomeness”. Working in the digital media industry I felt it was my duty to have a closer look. The second being the way in which you could purchase the book, with a single tweet!

I thought this was a really clever and innovative idea, so I decided to do it. Significantly the Pay with a Tweet model is based on the “Forced Viral” tactic, which is one learning you can find in the book.

Would love to know the ratio of how many people have purchased the book from amazon and twitter though. Anyway great work by @innothunder. Going to have a read over the next few days and will post a review shortly.

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