Clever Smart Car advertising

Posted in Advertisement, advertising, Alternative advertising, ambient by tomgooday on July 14, 2010

Found a couple of nice Smart Car adverts I thought I would share with you.

Very smart indeed.

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Google Chrome Fastball Game

Posted in Advertisement, advertising, Alternative advertising, Google, Social Media, twitter, viral by tomgooday on July 14, 2010

http://www.youtube.com/chromefastball

Been meaning to post this for a while…The Google Chrome Fastball Game. Check out the demo below…pretty cool idea and really nicely put together…

Basically you race across the net completing small an quirky tasks in record time, miss an answer and it will slow you down, skip and you’ll pay a penalty.

Here how I did:

Are you Chrome Fast?

Andy Murray Tennis Street Magic in London

Posted in Advertisement, advertising, Alternative advertising, tennis by tomgooday on June 22, 2010

Optus – Secret Training Camp

Posted in Advertisement, advertising, Alternative advertising, football, viral by tomgooday on June 3, 2010

Ok so a few weeks ago I blogged about the Nike ‘Write the Future’ advertisement that has won countless rave reviews. But today I stumbled on another great football based commercial from a telecom company down under…its a bit darker than its Nike counterpart, see what you think…

Prototype

Posted in Alternative advertising, viral by tomgooday on June 3, 2009

http://www.prototype-experience.com/

Picture 3

Probably the most innovative trailer ever created. I really don’t want to ruin the surprise so, I will keep my mouth shut. But I can promise you, if you go to http://www.prototype-experience.com/, and login with your Facebook to verify, and watch the trailer, it will be worth it.

Spa Barisart: Bar Fight

Posted in Other Stuff, viral by tomgooday on June 3, 2009
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Creative copying…

Posted in Rants by tomgooday on May 14, 2009

I know everyone says this but I genuinely have been meaning to write this blog post for a few weeks now. Mainly as television commercials annoy me (but that is a whole other post).

Ok here is the deal, I think that a number of television commercials have been stealing ideas from online sources. This was first brought to my attention when I saw the current Berocca advertisement one evening. If you havent seen the advert here it is…..

So it pictures a number of individuals galavanting upon treadmills. This bears an uncanny resemblance to the Viral smash “OK Go – Here It Goes Again” and their video.

As you can see this has been viewed by over 46 million people. Therefore there guys at Berocca knew through creative copying that their commerical would be a success, viral campaigns are now shaping commercials.

Another example of this is the current FreeSat television commercial. Again one evening I was chilling on the sofa and the commercial came on, I was insensed and said to my housemates that I am going to blog about this!Again if you havent seen the commercial, take a look here…

If you have never seen ‘Noah Everyday’ then this current FreeSat commercial will not have the same affect on you. I had a inkling a few years ago that this concept may be adopted on a more commercial level, as it is so simple yet so effective. Well take a look at this first…

So on the turn of the millennium Noah decided that it would be good to take a photo of himself everyday.  So he now has a visual montage of himself and his evolution, pretty cool, hey?

Television commercials are drawing ideas from thier online counterparts….will this creative copying trend continue?


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