Disneyland Paris: They are coming – Nice use of Facebook Connect

Posted in Advertisement, advertising, Alternative advertising, animation, app, Design, interactive, viral by tomgooday on July 12, 2010

http://www.ilsdebarquent.com/

Stumbled upon this quirky little promotion for Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Choose either the Incredibles or Toy Story characters and then allow the Facebook connect application access your profile, and the characters interact before your eyes.

Just need to learn French now!

GlastoTag – One huge festival photo. A whole load of tags

http://glastonbury.orange.co.uk/glastotag/

This is really cool campaign by Orange, they are aiming for the Guinness World Record for the ‘most people tagged in an online photo’ with this 1,300-megapixel picture captured at around 3.45pm on 23 June from Pyramid Stage @ this year Glastonbury Festival. I didn’t go but I kind of wish I had gone, just so I could tag myself in this!

Looks as if I am not the only one who likes this!

What really makes the site useful is the ability to filter the tags to show just your tagged Facebook friends, as undoubtedly you would have lost them at some point. It’s cool to also find out those of your friends you didn’t know were at Glasto!

Well done Orange, didn’t think I’d ever say that!

Five Second Test

Posted in Design, Work stuff by tomgooday on June 29, 2010

http://fivesecondtest.com

Saw one of my friends using this today and thought that it was a fantastic resource. Simple, instant feedback on your designs. Five second tests help you easily identify the most prominent elements of your user interfaces, and also the least prominent!

Upload an image of your design.

URL is then generated

Send the URL out…

http://fivesecondtest.com/test/uRYADi8H

User is then prompted they are about to undertake a 5 second test!

User then click on the most prominent areas.

Collect almost instant feedback. I will certainly be using this!

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Robyn – Killing Me Interactive Video

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, interactive, music, viral by tomgooday on June 29, 2010

http://robyn.com/killingme/

Don’t tell Robyn what to F*#NG do

Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.

The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy

Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?

The taste of Yellow – Yellow Pages

Posted in Advertisement, advertising, Alternative advertising, Design, Other Stuff, Rants, twitter, viral by tomgooday on June 28, 2010

http://www.yellowchocolate.co.nz/

Brilliant integrated campaign for the Yellow Pages in New Zealand called Yellow Chocolate.

http://www.ourshowroom.co.nz/chocolate/

In January 2010 a new chocolate bar was launched in 2010, and it became the fastest selling chocolate bar in New Zealand, overight, outselling snickers two to one.

So they auditioned for average everyday New Zealander, who would use the power of the yellow pages to create a new brand of chocolate, that tastes like YELLOW!

One rule…he could only get help from businesses listed in the Yellow Pages.

Television spots plotted his progress and users could interact with Josh (the everyday guy that was chosen) via social networks such as Facebook and Twitter.

Check out the video to see how he got on http://www.ourshowroom.co.nz/chocolate/

Simply brilliant.

Golden Grant – Golden Grahams

Posted in Advertisement, advertising, Alternative advertising, animation, Design, twitter, viral by tomgooday on June 28, 2010

http://goldengrant.com/

Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, they wanted to reconnect the grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” Golden Grahams created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. They also animated the funniest stories, fueling job searches with laughter AND sustenance. In just 3 months of the promotion with 0 paid media, Golden Grahams has gained 15k friends, followers, and subscribers on social networks, where previously it had no official presence or fanbase. The sweepstakes earned the brand 150k site visits with an average of more than 4 minute spent on site, 2.5 million video views, and 25k entries. It generated buzz within our target audience, earning more than 7k social media mentions with brand and campaign sentiment being 99% positive.

(via http://mccannny.com/Golden%20Grant/ watch the video for more info)

Here are a couple of my favourites animation that have come from the campaign…

Phonebook

Posted in Advertisement, advertising, Alternative advertising, app, Design, facts, viral by tomgooday on June 28, 2010

Phonebook has a new meaning.

Problem

In Japan, internet ad spending of the Internet had grown larger than that of newspaper for the first time in 2009. The introduction of the iPhone, Kindle and iPad frightened the publishing industry. If this went on, paper could become worthless in future? Phonebook’s mission was to find or develop new communication value of Print media.

Solution

They focused on the fun of “turning the pages” which is the unique value of print media. Next, they focused on “picture books” for kids and combined the idea with iPhone. That is “PhoneBook”.

Using PhoneBook requires both a children’s book and parent’s iPhone. Children sit on the parents’ laps to flip its pages and the texture of papers as well as actions or music of digital devices. Kindle or iPad will never be able to follow this only with their digital attributes.

Facts

・PhoneBook’s demo movie has been played more than 200,000 times on the Internet.
・Over 100,000 people visited the PhoneBook WEB site since its opened.
・Over 3000 tweet about PhoneBook can be seen on Twitter.
・Got 7th place in total BOOK sales ranking in “Amazon. co. jp”.

Boone Oakley – most creative agency website, its official

Posted in Advertisement, advertising, Alternative advertising, Art, Design, Rants, viral by tomgooday on June 28, 2010

Saw this about a year ago, but didn’t blog about (not sure why). Anyway I thought this was on the most creative ideas I had ever seen. In order to stand out from the crowd Boone Oakley a relatively unknown ad agency decided to scrap their website in favour of a more unique approach. YouTube would become the platform for their online presence and utilising the new functionality of annotations they were able to stand out from the crowd.

Well that was 12 months, 1 million views ago and is now possibly the most viewed agency site of all time!? To cap it off, last week they won a Gold Lion at Cannes in 2010. Well deserved!

Have a watch and see where you end up.

Clever advertising campaigns

Posted in Advertisement, advertising, Alternative advertising, Design by tomgooday on June 23, 2010

Haven’t written one of these for a while, but here are a few campaigns that I have found recently.

The objective was to present a new line of dog food with full vitamins, so we were searching places where owners and their dogs spent a lot of time and we came up with an idea to put a few dogs in those places, but they had tied up in their neck a human arm so we can prove the power and strength of the new dog food.

This is a nice installation from Nokia. A digital panel in the shape of arrow was lifted 50 metres above London by a crane. Then people were able to send text messages directly to the live sign with their favourite places to visit, and the arrow would move to point to that location, and also provide the distance, the installation was streamed live to Nokia.com. Wish I’d seen this for real.

Polo embracing the adverse weather conditions in 2009.


Plastic Pollution Coalition: Plastic is Forever, Statues caught in stunt – The guerrilla stunt protests againtst the impact of single-use plastic on marine and wildlife. Giant plastic six-pack rings were placed on iconic Vancouver sculptures, gaining the attention of commuters and tourists.

Everyone knows you cant fold a piece of paper too many times, didnt realise you could use it as advertising.

Write Your Headline – Write The Future

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, football, viral by tomgooday on June 22, 2010

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker. If selected, we’ll send you a photo of your headline and hero lighting up the African skyline.

Submit your headline: http://go.nike.com/WhoWillWriteTheFuture

Nice social integration!