Phonebook

Posted in Advertisement, advertising, Alternative advertising, app, Design, facts, viral by tomgooday on June 28, 2010

Phonebook has a new meaning.

Problem

In Japan, internet ad spending of the Internet had grown larger than that of newspaper for the first time in 2009. The introduction of the iPhone, Kindle and iPad frightened the publishing industry. If this went on, paper could become worthless in future? Phonebook’s mission was to find or develop new communication value of Print media.

Solution

They focused on the fun of “turning the pages” which is the unique value of print media. Next, they focused on “picture books” for kids and combined the idea with iPhone. That is “PhoneBook”.

Using PhoneBook requires both a children’s book and parent’s iPhone. Children sit on the parents’ laps to flip its pages and the texture of papers as well as actions or music of digital devices. Kindle or iPad will never be able to follow this only with their digital attributes.

Facts

・PhoneBook’s demo movie has been played more than 200,000 times on the Internet.
・Over 100,000 people visited the PhoneBook WEB site since its opened.
・Over 3000 tweet about PhoneBook can be seen on Twitter.
・Got 7th place in total BOOK sales ranking in “Amazon. co. jp”.

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goToAndPlay10

Posted in Other Stuff by tomgooday on June 2, 2010

http://www.gotoandplay10.com/

goToAndPlay10 is a showcase of the latest BA Interactive Media Production (the course I studied) students from Bournemouth University.

I went along to the first event this evening, and there were some cool projects to play with. Will do a little write up on my favourite pieces shortly.

Anyway if you are in the Bournemouth area, drop by and check it out. As the site says:

“This years graduates have as ever, created a diverse array of final year projects, all of which display their skills and creativity within the current interactive market. From virtual realities to online networks, all platforms of interactivity can be seen and explored for yourselves!”

There is also a London show:
London – Dare Digital

  • Saturday 12th June 2010 at 1pm – 4pm in Reception
  • Sunday 13th June 2010 at 2pm – 5pm in Reception

So there is no excuse…

Adidas Urban Art Guide to Berlin

Posted in Alternative advertising, Art, Other Stuff, viral by tomgooday on June 3, 2009

urbanartguide

Adidas is no stranger to the street culture scene, and their latest move seems right on target: the Adidas Urban Art Guide to Berlin is an iPhone travel guide listing Berlin’s best graffiti.

Users download the application for free, giving them access to a Google map of Berlin that’s pegged with the locations of its urban art masterpieces. The map can be navigated in several ways: “Find artworks nearby” provides users with a map of art works in their immediate vicinity; “Tour guide” calls up a curated walking tour of local urban art; and “Gallery” gives users the option to browse the city’s street art and then seek out their favourite pieces. Users can click on each marked location to call up images as well as information about the piece, the artist and further references.

Also see…https://tomgooday.wordpress.com/2007/12/11/adicolor%E2%80%99s-berlin-campaign/

Who thought this was a good idea?

Posted in Other Stuff by tomgooday on April 23, 2009

A game called “Baby Shaker” for Apple‘s iPhone, which encouraged people to try to quiet a crying baby by shaking it, has been withdrawn by the company after complaints from outraged parents’ organisations.

Surely when someone pitched this idea that must have thought ‘maybe this isnt the greatest idea ever’.

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