Gatorade – Replay

Posted in Advertisement, advertising, Alternative advertising, football, game, interactive, viral by tomgooday on June 29, 2010

Replay 1

This is an amazing intergrated campaign by Gatorade, one of the best I have ever seen!

Gatorade reunited the original players (now all in their mid 30s) from two 1993 high school football teams to replay their rivalry game that ended in a 7-7 tie. The game was played on November 25 1993 to be precise. Gatorade became a true athletic partner. For 90 days Gatorade scientists trained and coached these former athletes to help prepare them for the big game. The big re-match was held in the venue of the original 1993 game, Fisher Field, in front of a crowd of 15,000 fans. Gatorade supplied the athletic fuel for the game. With on-field temperatures reaching over 100°F, no players were dehydrated or seriously hurt – talk about the ultimate product demonstration. They also created a 5-part documentary series released online that told the Replay story in order to inspire other former athletes from around the nation. Various bloggers and tweeters picked up this campaign and viewing figures were huge.

The idea cam about as athletic participation plummets drastically once individuals graduate from High School. Family, career and increasing obligations inevitably replace sport and exercise. Per US government statistics, 7 in 10 adults aged over 30 don’t exercise regularly. And thus, aren’t using Gatorade like they used to. Our challenge was to reignite the athletic spark with this group of former Gatorade loyalists

(via http://www.canneslions.com )

Its no Notley High School v Alec Hunter from May 2002 but it is still a pretty good watch 🙂

Replay 2

Here is a little teaser of what Replay 2 has in store.

Write Your Headline – Write The Future

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, football, viral by tomgooday on June 22, 2010

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker. If selected, we’ll send you a photo of your headline and hero lighting up the African skyline.

Submit your headline: http://go.nike.com/WhoWillWriteTheFuture

Nice social integration!

Pepsi to Go Naked in Argentina?

Posted in Advertisement, advertising, Alternative advertising, Design, football by tomgooday on June 21, 2010

Love this piece of oportunistic marketing by Pepsi in Argentina.

Diego Maradona the outgoing coach of the Argentine national team stated that he would run through the streets of Buenos Aires undressed if his team becomes the World champion this year.  This was a perfect opening for the soft drink giant and they have agreed to do the same with the launch of a recent campaign.

PepsiCo announced that the soft drink will be sold with no label for a week in Argentina if that country wins the football tournament. BBDO Argentina created print ads for the company illustrating what the un-labeled bottles will look like with only a blue label around the neck of the bottle stating, “If the coach goes naked, we will, too. Pepsi promises.”

Good idea? I think so…very easily recognisable.

Webcam Banner Game

Posted in Advertisement, advertising, Alternative advertising, football, game by tomgooday on June 21, 2010

Another World Cup campaign, this time Augmented Reality Game Banner for AT&T on ESPN.com (created by Zugura, BBDO and Zoic Studios).

Connect with you webcam and the game allows you to try and score a header against a very dubious goalkeeper. The interaction works nicely and it is a fun game to brighten up the day. There isn’t a lot more to it than that, but I must say its a very cool concept!

via www.digitalbuzzblog.com

World Cup 2010 Twitter replay

Posted in animation, Art, Design, football, twitter, viral by tomgooday on June 15, 2010

Forget the highlights show on TV, if you miss any game of the World Cup just visit this site.

http://www.guardian.co.uk/football/world-cup-match-replay

A really nice and innovative visualisation from the guys at the Guardian, pick any game and see how the twitter traffic reacted as the game played out! Really nice!

USA vs England in Lego

Posted in football, viral by tomgooday on June 15, 2010

Yes Lego! Football and lego is a great combination.

Guardian Fans’ Network

Posted in football, twitter, viral by tomgooday on June 9, 2010

The idea of the Guardian Fans’ Network is simple: harness the talent and expertise of you, the reader – and, hopefully, also you the writer, photographer, pundit and, in some cases, self-publisher – to help create a brilliant World Cup site. (via www.guardian.co.uk)

What a great idea to engage the online audience of the World Cup. Selected bloggers and tweeters will cast their eyes over proceedings and the site will form a hub of online discussion. Another nice feature is that anyone can log on and immediately rate players after every match – ratings that won’t just go online but into the next day’s Guardian and Observer newspapers.

Each country is respresented with tweeters/bloggers…

Here are the English counterparts:

@2010bafbaf

@NickAmes82

@twofootedtackle

@jambothejourno

@a_hess

@threeandin

@oddsoccer

@reahsport

@tms301087

@theothersidemag

And last and deservedly least

@spursblogger

2010 FIFA World Cup T-shirt

Posted in Advertisement, advertising, Alternative advertising, Art, Design, football by tomgooday on June 2, 2010

So there will probably be plenty of World Cup T-shirts gracing the shop windows right about now, but none as cool as this.

Designed for the Dutch football federation.

However I have to tell you, that it isn’t that original….

Spanish soccer club Getafe launched a new kit and the beginning of the 2009 campaign in conjunction with Burger King.

Looks like any other normal football kit, right, WRONG!

On the inside of the jersey, a picture of the King’s face was placed for goal celebrations.

So although the Dutch T-shirt is a good idea, it isn’t that original I am afraid….

Puma: The Hardchorus song contest

Posted in Advertisement, advertising, Alternative advertising, football, Other Stuff, viral by tomgooday on May 29, 2010

http://www.youtube.com/puma

Terry Wogan introduces Puma Hardchorus’s very own version of the Eurovision Song Contest, complete with hooligan choirs form France, Germany, Italy and, of course, England.

Football embracing new ideas…

Posted in Other Stuff, Rants by tomgooday on July 30, 2009

Ok so I thought that it was about time that I blogged about two of my favourite things. Football and the interweb. What better way to write about them, than combine the two issues….

This blog post came about after I saw this…

Buy an English Football Club on Ebay.

‘The Tranmere Rovers Football Club is for sale on eBay, for a cool $10 million (£6m), put up for sale by its American owners Dornoch Capital Advisors – a move which has “appalled” Rovers chairman Peter Johnson.’

Check it out on Ebay http://bit.ly/Qlzng

Picture 5

Oooo I am glad the shipping is free!

Unfortunately it went unsold as the 6 million reserve was not matched.

This got me thinking what other crazy ideas have been used to draw attention to football?

My Personal favourite is www.myfootballclub.co.uk

What is My Football Club, I hear you scream? And why should you really care? This is why…

The concept is simple. Get 50,000 fans from around the world to chip in £35 each and then take that cash, buy a Football club and let the 50,000 members vote on all of the major decisions such as what players should be on the pitch and who they should buy. Simple. Great use of the web, money and collaborative thinking.

This has to be the most original and revolutionary idea I’ve seen involving a football team.

In February 2008, the members purchased Ebbsfleet United football club for £600,000. Situated in Kent, England, Ebbsfleet United play in the Blue Square Premier, which is four divisions below the Premiership…However they are on the rise following this new idea. In May 2008, they won the FA Trophy at Wembley, the club’s greatest achievement in a history that dates back to 1890.

Picture 6

The site has generated plenty of press coverage…

Here are some of the Milestones since the acquisition…

12 February 2008 – Members vote to accept Nike’s offer to become the club’s kit and merchandise supplier.

8 April 2008 – Members vote to freeze season ticket prices at the club.

August 2008 – Members and supporters raise £20,000 among themselves to buy striker Michael Gash from Cambridge City.

September 2008 – MyFC members voted 82% in favour of EUFC selling John Akinde to Bristol City for £150,000 (plus add-ons). This was a world’s first, where the fans had the final say in a transfer deal. Over 7,000 members voted in 48 hours.

November 2008 – The average home league attendance 1479, almost 400 more than the average for the 2007/08 season.

January 2009 – MyFC members vote to sign defender Darius Charles from Brentford for a club record fee of £25,000

February 2009 – A free admission match, decided by members, attracts an 18 year high crowd of 3,750 to Stonebridge Rd. The game is also broadcast live online for overseas MyFC members

So I will think you will agree this has been a great success. Embracing new ideas, technology and financial backing has paid dividends for all concerned. I am thinking about getting involved still myself.

Another example of football embracing new ideas is Coca Cola’s Buy a Player campaign developed by BD. The campaigns main attractions was that it empowered fans to win transfer funds for their clubs to spend on new players.

coca-cola-2-1

A great promotion or campaign tugs on the heartstrings; the fact that you could win yourself £10,000 is a big plus, but the £250,000 to buy a player for your cash-strapped football league team is equally engaging, and as the advert above says, mah you a hero. The Win a Player promotion perfectly marries the sponsorship of the Football League effortlessly with the real supporters on the terraces. A powerful and extremely simple concept.

Colin Kazim-Richards at the age of 19, was the first player purchased via the campaign he was signed on a three-year contract by Brighton & Hove Albion for £250,000 from Bury, it in turn, led to Kazim-Richards being dubbed the “Coca-Cola Kid”. Since this Kazim-Richards has gone on to bigger and better things…On 15 June 2007, Kazim-Richards signed a four-year contract with the Turkish club Fenerbahçe. He scored his second UEFA Champions League goal for Fenerbahçe in the quarter-final first leg against Chelsea on 2 April 2008.

So Football and the interweb and some clever thinking have brought about these ideas….I wonder what the future holds…?