Calvin Klein Jeans Replaces Billboards with QR Codes
Posted in Advertisement, advertising, Alternative advertising, Art, billboard, image, QR, Social Media, viral by tomgooday on July 16, 2010
This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.
Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.
I think we are going to see a lot more of this in the coming months…
Tagged with: advertising, Alternative advertising, Art, calvin klein, cool, creative, Guerilla Marketing, Innovative, media, qr, qr code, social media, visualisation, Web, www
leave a comment