Adidas Match Tracker Visualisation App

Posted in Advertisement, advertising, Alternative advertising, facts, football, viral by tomgooday on June 24, 2010

http://www.adidas.com/campaigns/football/content/matchtracker.aspx

Fantastic app by Adidas, that really blurs the lines between advertising, content and education.

It is a digital tool for those who want to better understand the game of football. Therefore this emcompasses fans and players alike.

Its for those who love football, play football, study football, and those who live and breathe football.

The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league.

I feel I could be spending a lot of time on this. Hope you like it as much as me?

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