Tube or False?

Posted in Advertisement, advertising, Alternative advertising, Art, billboard, interactive by tomgooday on July 5, 2010

Saw this on the tube today when I was traveling up to Manchester

http://www.tfl.gov.uk/tubeorfalse

To celebrate all the amazing and unusual things that have happened on the network over the last 150 years, we’re challenging Underground users to spot whether fact really is stranger than fiction.

You’ve seen the posters on the Tube network, now click on the arrows to find out whether these fascinating facts are Tube or False, and find out why London Underground is one of the most exciting and interesting metros in the world.

Really nice design and a good way to learn about the history.

Firstly I didn’t know it open in 1863. Got to love a fact!

GlastoTag – One huge festival photo. A whole load of tags

http://glastonbury.orange.co.uk/glastotag/

This is really cool campaign by Orange, they are aiming for the Guinness World Record for the ‘most people tagged in an online photo’ with this 1,300-megapixel picture captured at around 3.45pm on 23 June from Pyramid Stage @ this year Glastonbury Festival. I didn’t go but I kind of wish I had gone, just so I could tag myself in this!

Looks as if I am not the only one who likes this!

What really makes the site useful is the ability to filter the tags to show just your tagged Facebook friends, as undoubtedly you would have lost them at some point. It’s cool to also find out those of your friends you didn’t know were at Glasto!

Well done Orange, didn’t think I’d ever say that!

Gatorade – Replay

Posted in Advertisement, advertising, Alternative advertising, football, game, interactive, viral by tomgooday on June 29, 2010

Replay 1

This is an amazing intergrated campaign by Gatorade, one of the best I have ever seen!

Gatorade reunited the original players (now all in their mid 30s) from two 1993 high school football teams to replay their rivalry game that ended in a 7-7 tie. The game was played on November 25 1993 to be precise. Gatorade became a true athletic partner. For 90 days Gatorade scientists trained and coached these former athletes to help prepare them for the big game. The big re-match was held in the venue of the original 1993 game, Fisher Field, in front of a crowd of 15,000 fans. Gatorade supplied the athletic fuel for the game. With on-field temperatures reaching over 100°F, no players were dehydrated or seriously hurt – talk about the ultimate product demonstration. They also created a 5-part documentary series released online that told the Replay story in order to inspire other former athletes from around the nation. Various bloggers and tweeters picked up this campaign and viewing figures were huge.

The idea cam about as athletic participation plummets drastically once individuals graduate from High School. Family, career and increasing obligations inevitably replace sport and exercise. Per US government statistics, 7 in 10 adults aged over 30 don’t exercise regularly. And thus, aren’t using Gatorade like they used to. Our challenge was to reignite the athletic spark with this group of former Gatorade loyalists

(via http://www.canneslions.com )

Its no Notley High School v Alec Hunter from May 2002 but it is still a pretty good watch 🙂

Replay 2

Here is a little teaser of what Replay 2 has in store.

Volkswagen Public Polo (Pak de Polo)

Posted in Advertisement, advertising, Alternative advertising, game, viral by tomgooday on June 29, 2010

What happens when you make one car public propety?

One car for anyone to drive.

One car you can keep if you cover the biggest distance.

One rule, if someone stops you, its game over.

Here’s what…

For 8 days, the new Polo became public property. Drivers had one goal: drive as many kilometers as possible, and you could win the new Polo. Cameras were mounted on the Polo to stream live images to the campaign site – 12 hours per day, 8 days long. The car’s route was solely determined by website visitors. By entering their postal code, they could steer the Polo toward their neighborhood. The introduction was announced to the general public in a series of short, teasing TV commercials. The Polo could also be followed daily, live on radio. The emphasis of the campaign was on online media and participation. For example, people could ‘steal’ the Polo from each other Hyves.nl social network profiles. And we challenged renowned blogs to participate in Get the Polo campaign. (via http://www.achtung.nl )

In 8 days 175 people got the polo and drove over 2500km.

Another brilliant idea!

Five Second Test

Posted in Design, Work stuff by tomgooday on June 29, 2010

http://fivesecondtest.com

Saw one of my friends using this today and thought that it was a fantastic resource. Simple, instant feedback on your designs. Five second tests help you easily identify the most prominent elements of your user interfaces, and also the least prominent!

Upload an image of your design.

URL is then generated

Send the URL out…

http://fivesecondtest.com/test/uRYADi8H

User is then prompted they are about to undertake a 5 second test!

User then click on the most prominent areas.

Collect almost instant feedback. I will certainly be using this!

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Facebook in real life

Posted in viral by tomgooday on June 29, 2010
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Robyn – Killing Me Interactive Video

Posted in Advertisement, advertising, Alternative advertising, animation, Art, Design, interactive, music, viral by tomgooday on June 29, 2010

http://robyn.com/killingme/

Don’t tell Robyn what to F*#NG do

Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.

The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy

Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?

Times Square Interactive Billboard

Posted in Advertisement, advertising, Alternative advertising, billboard, interactive, viral by tomgooday on June 29, 2010

Saw this whilst in twitter and thought I had to blog about it.

Fantastic interactive billboard in Times Square. The billboard is for a little known fashion brand called Forever21 and they have caused quite a stir with this.

A model dressed in Forever21 clothes walks on and takes a virtual photo of the crowd (it also occasionally selects people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer power and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.

Very clever and something we are likely to see much more of in the coming years.

The taste of Yellow – Yellow Pages

Posted in Advertisement, advertising, Alternative advertising, Design, Other Stuff, Rants, twitter, viral by tomgooday on June 28, 2010

http://www.yellowchocolate.co.nz/

Brilliant integrated campaign for the Yellow Pages in New Zealand called Yellow Chocolate.

http://www.ourshowroom.co.nz/chocolate/

In January 2010 a new chocolate bar was launched in 2010, and it became the fastest selling chocolate bar in New Zealand, overight, outselling snickers two to one.

So they auditioned for average everyday New Zealander, who would use the power of the yellow pages to create a new brand of chocolate, that tastes like YELLOW!

One rule…he could only get help from businesses listed in the Yellow Pages.

Television spots plotted his progress and users could interact with Josh (the everyday guy that was chosen) via social networks such as Facebook and Twitter.

Check out the video to see how he got on http://www.ourshowroom.co.nz/chocolate/

Simply brilliant.

Golden Grant – Golden Grahams

Posted in Advertisement, advertising, Alternative advertising, animation, Design, twitter, viral by tomgooday on June 28, 2010

http://goldengrant.com/

Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, they wanted to reconnect the grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” Golden Grahams created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. They also animated the funniest stories, fueling job searches with laughter AND sustenance. In just 3 months of the promotion with 0 paid media, Golden Grahams has gained 15k friends, followers, and subscribers on social networks, where previously it had no official presence or fanbase. The sweepstakes earned the brand 150k site visits with an average of more than 4 minute spent on site, 2.5 million video views, and 25k entries. It generated buzz within our target audience, earning more than 7k social media mentions with brand and campaign sentiment being 99% positive.

(via http://mccannny.com/Golden%20Grant/ watch the video for more info)

Here are a couple of my favourites animation that have come from the campaign…