Giant fridge magnet billboard

Posted in Advertisement, advertising, Alternative advertising, billboard by tomgooday on July 18, 2010

Giant fridge magnet billboard for weekly whiteware deals. For Bond + Bond.

What better way to advertise Bond + Bond’s special whiteware deals?

With a giant fridge magnet set of course…

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Calvin Klein Jeans Replaces Billboards with QR Codes

Posted in Advertisement, advertising, Alternative advertising, Art, billboard, image, QR, Social Media, viral by tomgooday on July 16, 2010

This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.

Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.

I think we are going to see a lot more of this in the coming months…

Tube or False?

Posted in Advertisement, advertising, Alternative advertising, Art, billboard, interactive by tomgooday on July 5, 2010

Saw this on the tube today when I was traveling up to Manchester

http://www.tfl.gov.uk/tubeorfalse

To celebrate all the amazing and unusual things that have happened on the network over the last 150 years, we’re challenging Underground users to spot whether fact really is stranger than fiction.

You’ve seen the posters on the Tube network, now click on the arrows to find out whether these fascinating facts are Tube or False, and find out why London Underground is one of the most exciting and interesting metros in the world.

Really nice design and a good way to learn about the history.

Firstly I didn’t know it open in 1863. Got to love a fact!

Times Square Interactive Billboard

Posted in Advertisement, advertising, Alternative advertising, billboard, interactive, viral by tomgooday on June 29, 2010

Saw this whilst in twitter and thought I had to blog about it.

Fantastic interactive billboard in Times Square. The billboard is for a little known fashion brand called Forever21 and they have caused quite a stir with this.

A model dressed in Forever21 clothes walks on and takes a virtual photo of the crowd (it also occasionally selects people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer power and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.

Very clever and something we are likely to see much more of in the coming years.