Calvin Klein Jeans Replaces Billboards with QR Codes

Posted in Advertisement, advertising, Alternative advertising, Art, billboard, image, QR, Social Media, viral by tomgooday on July 16, 2010

This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.

Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.

I think we are going to see a lot more of this in the coming months…

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