ALS Hair Interactive web banner

Posted in Advertisement, advertising, Alternative advertising, interactive by tomgooday on July 16, 2010

http://adsoftheworld.com/media/online/als_hair

Saw this today and I thought that it was really clever idea. An interactive banner the promote the disease ALS, which is a progressive neuromuscular disease.

There are flashing elements on the banner that allow you to drag the brush through the hair of the subject.

The banner then states ‘People with ALS lose the use of their bodies, one part at a time’ and a link to the donation site appears http://www.als.ca/_donate/

Excellent use of the technology and execution.

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