Volkswagen Public Polo (Pak de Polo)

Posted in Advertisement, advertising, Alternative advertising, game, viral by tomgooday on June 29, 2010

What happens when you make one car public propety?

One car for anyone to drive.

One car you can keep if you cover the biggest distance.

One rule, if someone stops you, its game over.

Here’s what…

For 8 days, the new Polo became public property. Drivers had one goal: drive as many kilometers as possible, and you could win the new Polo. Cameras were mounted on the Polo to stream live images to the campaign site – 12 hours per day, 8 days long. The car’s route was solely determined by website visitors. By entering their postal code, they could steer the Polo toward their neighborhood. The introduction was announced to the general public in a series of short, teasing TV commercials. The Polo could also be followed daily, live on radio. The emphasis of the campaign was on online media and participation. For example, people could ‘steal’ the Polo from each other Hyves.nl social network profiles. And we challenged renowned blogs to participate in Get the Polo campaign. (via http://www.achtung.nl )

In 8 days 175 people got the polo and drove over 2500km.

Another brilliant idea!

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