Magic Boobs

Posted in Alternative advertising, viral by tomgooday on June 22, 2010

A Polish agency (Change Integrated ) have created a campaign to raise the awareness of breast cancer but instead of aiming the campaign at woman they have aimed it at men giving them graphical tips on how to check their partners breasts. Not surprisingly the campaign was well received amongst polish men (and now English :)) and achieved some great results.

You can try it here.


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