Computer Tan

Posted in Advertisement, advertising, Alternative advertising, Other Stuff, Rants, viral by tomgooday on June 22, 2010

http://www.computertan.com/

Only stumbled across this today, but it appears as if it is over a year old.

The website states:

‘ComputerTan is a revolutionary new online tanning solution.

It’s safe, it’s secure, it’s quick, it’s easy, it’s TAN-tastic!!!’

The hoax website set up by McCann Erickson for skin cancer charity Skcin that promised people they could get regular tans from their computer.

The site allows people to switch on what they expect to be a free tanning session but once the screen has converted to an array of UV bulbs users are confronted with shocking images and facts about skin cancer as well as a link to Skcin’s website for more information.

The hoax launched on February 3 2009 and received more than 30,000 hits in the first 24 hours and over 1 million hits in the first two months.

What an excellent approach to help raise awareness of the dangers of skin cancer…

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