Pepsi to Go Naked in Argentina?

Posted in Advertisement, advertising, Alternative advertising, Design, football by tomgooday on June 21, 2010

Love this piece of oportunistic marketing by Pepsi in Argentina.

Diego Maradona the outgoing coach of the Argentine national team stated that he would run through the streets of Buenos Aires undressed if his team becomes the World champion this year.  This was a perfect opening for the soft drink giant and they have agreed to do the same with the launch of a recent campaign.

PepsiCo announced that the soft drink will be sold with no label for a week in Argentina if that country wins the football tournament. BBDO Argentina created print ads for the company illustrating what the un-labeled bottles will look like with only a blue label around the neck of the bottle stating, “If the coach goes naked, we will, too. Pepsi promises.”

Good idea? I think so…very easily recognisable.


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