Dr Pepper Status Takeover

Posted in Advertisement, advertising, Alternative advertising by tomgooday on May 26, 2010

Dr Pepper is targeting teenagers with a social media campaign tying in with its ’what’s the worst that could happen?’ strategy, encouraging them to hand control of their Facebook status updates to Dr Pepper.

The updates are then chosen at random from a bank of options from ‘Lost my special blankie. How will I go sleepies?’ and ‘what’s wrong with peeing in the shower?’ to ‘never heard of it described as “cute” before.’

http://www.facebook.com/drpepperuk

I think this could prove popular, surely the target audience will think so too?

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