Honda ‘Cog’ inspired videos

Posted in Uncategorized by tomgooday on September 22, 2009

I have wanted to write this post for a while but just haven’t got round to it, until now. I remember seeing this advert back in 2003 and thought it was amazing…so I wondered who else had tried to emulate the guys at Honda. Here are a few examples….if anyone has seen anymore I would love to see them…

The Cog Advert even has a wikipedia entry:

Cog is a British television and cinema advertisement launched by Honda in 2003 to promote seventh-generation Honda Accord cars within the United Kingdom. The commercial follows a “Heath Robinson contraption” constructed from disassembled pieces from an Accord. The campaign surrounding Cog was handled by advertising agency Wieden+Kennedy for £6 million. Production was contracted to Partizan Midi-Minuit, and took place over seven months, at a cost of £1 million. The ad was directed by Antoine Bardou-Jacquet. Post-production work was completed by The Mill. Cog premiered on British television on 6 April, 2003, during a commercial break in ITV‘s coverage of the 2003 Brazilian Grand Prix.

Cog is the first of a three-part series of ads released during 2003, together with Sense and Everyday. The campaign received over 37 awards from professional organisations and festivals within the television and advertising industries, becoming the most-awarded commercial of all time. Due to the prohibitive cost of airing a 120 second commercial, the full version of Cog was aired only a handful of times, and only in the United Kingdom, Australia, and Sweden. Despite this, it is regarded as one of the most influential commercials of the past decade, and has spawned a number of imitations and parodies. The piece caused controversy, however, when the producers of the 1987 documentary “The Way Things Work” accused the makers of Cog of plagiarising their work.”

Nearness: The film Nearness explores interacting without touching. With RFID (Radio-frequency identification) its proximity that matters, and actual contact isnt necessary. It addresses the fictions and speculations in the technology. Here we play with the problems of invisibility and the magic of being close.

118 118 Parody

BBC Local Radio Football Promo

Dominoes Everywhere

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3 Responses

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  1. giles palmer said, on October 1, 2009 at 11:34 am

    great post Tom. Love those videos.

    • tomgooday said, on October 1, 2009 at 11:37 am

      Thank Giles, glad you liked it.


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