Alternative Advertising Campaigns Part II

Posted in Alternative advertising, Art, Other Stuff, viral by tomgooday on August 4, 2009

My first alternative advertising post seemed to be quite successful, so I thought I would give it another bash.

8_mcdonalds

McDonald’s wanted to advertise its quick breakfast meals to overworked professionals in fast-paced Hong Kong. They placed a bed in a busy subway station, and hired a model wearing office garb to nap in it. The sheets were printed with an image of a plate of McDonald’s eggs, sausages, and hash browns.

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Adidas cleverly placed this advert (and bin) on tall poles to promote their new basketball shoes….

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9_axn

To get Asian audiences to pay attention to American TV show CSI: Crime Scene Investigation, Sony Entertainment Television’s action-themed AXN network enlisted Saatchi & Saatchi to develop a show-stopping campaign. The agency staged what looked like gruesome murder scenes (like this one) around Singapore. The yellow police tape was printed with CSI viewing schedules.

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Pepsi branded a number of their vehicles with eye catching designs…

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These adverts were placed on cars parked outside pubs to make people aware of the dangers of drink drinking…

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Axe used fire escapes to help promote its new range of deodorant it an extremely innovative way…

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