wells&more book flips two ways

Posted in Art, Other Stuff by tomgooday on July 1, 2009

Joy of dn&co. just pointed me to their latest book which utilises the mechanic of cutting every other page by 5mm so that when flipped in different directions the pages viewed are either graphic content or photography. The photography is by Satoshi Minakawa.

Innovative brochure for London office development shows reader graphical content when flipped in one direction, and high gloss architectural photography when flipped the other.
I still cant fathom how it works….

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