Posted in Alternative advertising, Other Stuff by tomgooday on July 1, 2009

Have this courtesy of @untitledlondon and @carlmartin


The light fixture is attached to the bike and shines 2 lines of light along the side of the bike effectively creating your very own cycle lane. To me there is no doubt the laser lights are giving cyclists a bit more confidence at night. It’s like shouting at drivers DO NOT CROSS THE LINE. According to LightLane’s website it was originally created for a design competition to promote commuting by bicycle. Although the concept did not win the response was overwhelming, encouraging the inventors to continue development.

Video shows the Light Lane in action

LightLane site

“The broad appeal of LightLane is evidenced by the viral spread of the concept, which was the catalyst for its further development into a product.  It has been remarkable to see the excitement and debate this idea has generated and we thank everyone for their interest.”


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