Palmeiras, where’s the shirt?

Posted in Alternative advertising, viral by tomgooday on June 3, 2009

In Brazil, Adidas is running a Cluedo style game to support the launch of the Palmeiras replica. A video announced a few weeks ago that the Palmeiras shirts have misteriously disappeared. And the team supporters can help finding the guilty thief.

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On Minha Segunda Pele (My second skin) visitors are challenged to find out which of the weird Palmeiras supporters has stolen the shirts of the club.

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For each character players access a series of information that can help them solving the case. I’m a bit late with this post, if you want to play, you’ll better do it asap, as on June 4th the solution will be announced.

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Even if (for obvious reasons) I don’t share the same approach to Club replicas’ marketing, I can still say I appreciate the art direction of the website. The illustrations really make the difference in the visuals, and contribute to make a basic guessing game interesting.

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via Adverblog.com
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