Shifty viral campaign banned.

Posted in Alternative advertising by tomgooday on May 7, 2009


The copy reads “Upload a photo of your friend and insert them into some incriminating CCTV footage. For Best results us e a clear photo with the subject facing straight on”.The campaign, for the movie Shifty, a British urban thriller, allowed people to send realistic-seeming mock police e-mails to their friends suggesting they were “involved in illegal drugs, had been named in a police interview and were at risk of criminal prosecution.” Some people just can’t take a joke, apparently. What, we can make people think they’re being targeted by a serial killer, but we can’t falsely accuse them of pushing drugs without them getting all butthurt over it? Metrodome Group, the advertiser, apologized for all the bother, and the Ad Standards Authority took its baby away.

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