Adicolor’s Berlin Campaign

Posted in Alternative advertising by tomgooday on December 11, 2007

Found this whilst researching for my dissertation. Adidas used local graffiti artists in Berlin to seamlessly promote their new customizable range of trainers – adicolor.

After putting up 99.5% white/blank posters in paid-for ad space, local artists began appropriating the space for their own use (and even promotion). Adidas then re-postered the same billboards with die-cut versions of the trainers…

The result? Site-specific ads customized by the target market. Fucking Brilliant

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