Write Your Headline – Write The Future

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker. If selected, we’ll send you a photo of your headline and hero lighting up the African skyline.

Submit your headline: http://go.nike.com/WhoWillWriteTheFuture

Nice social integration!

World Cup 2010 Twitter replay

Forget the highlights show on TV, if you miss any game of the World Cup just visit this site.

http://www.guardian.co.uk/football/world-cup-match-replay

A really nice and innovative visualisation from the guys at the Guardian, pick any game and see how the twitter traffic reacted as the game played out! Really nice!

Ericsson Big Cheer Confetti

This is very bizarre viral campaign produced for Ericsson to create a buzz around the World Cup.

http://www.ericsson.com/campaign/bigcheer/

Send your cheer by text or twitter, then watch it get printed out, shredded and added to the confetti in the big box in the room.

It really is  a pretty pointless exercise, but nevertheless it’s also the sort of thing that just might become very popular!

USA vs England in Lego

Yes Lego! Football and lego is a great combination.

World Cup – Online

As an avid football fan I am always on the lookout for nice football related digital work and I think that I have two nice examples centered around the World Cup.

1. Marca WC interactive calendar

The online calendar features all of the fixtures for the entire World Cup on one screen.
It’s clever, dynamic and ergonomic. It remains intuitive, and is an excellent example of an infographic.

2. Google: World Cup

Currently if you search for ‘World Cup’ on Google and scroll to the pagination at the bottom of page you are greeted with a nice little suprise…

Nice little feature by Google to accompany the tournament in South Africa this summer.

I will keep my eyes peeled for more nice online work regarding the World Cup, so this may well become Part 1…