Calvin Klein Jeans Replaces Billboards with QR Codes

This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.

Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.

I think we are going to see a lot more of this in the coming months…

Five Second Test

http://fivesecondtest.com

Saw one of my friends using this today and thought that it was a fantastic resource. Simple, instant feedback on your designs. Five second tests help you easily identify the most prominent elements of your user interfaces, and also the least prominent!

Upload an image of your design.

URL is then generated

Send the URL out…

http://fivesecondtest.com/test/uRYADi8H

User is then prompted they are about to undertake a 5 second test!

User then click on the most prominent areas.

Collect almost instant feedback. I will certainly be using this!

Robyn – Killing Me Interactive Video

http://robyn.com/killingme/

Don’t tell Robyn what to F*#NG do

Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.

The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy

Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?

Times Square Interactive Billboard

Saw this whilst in twitter and thought I had to blog about it.

Fantastic interactive billboard in Times Square. The billboard is for a little known fashion brand called Forever21 and they have caused quite a stir with this.

A model dressed in Forever21 clothes walks on and takes a virtual photo of the crowd (it also occasionally selects people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer power and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.

Very clever and something we are likely to see much more of in the coming years.

Adidas Match Tracker Visualisation App

http://www.adidas.com/campaigns/football/content/matchtracker.aspx

Fantastic app by Adidas, that really blurs the lines between advertising, content and education.

It is a digital tool for those who want to better understand the game of football. Therefore this emcompasses fans and players alike.

Its for those who love football, play football, study football, and those who live and breathe football.

The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league.

I feel I could be spending a lot of time on this. Hope you like it as much as me?

Write Your Headline – Write The Future

Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker. If selected, we’ll send you a photo of your headline and hero lighting up the African skyline.

Submit your headline: http://go.nike.com/WhoWillWriteTheFuture

Nice social integration!

Facebook: Facts & Figures For 2010

Live train map for the London Underground

http://traintimes.org.uk:81/map/tube/

This map shows all trains on the London Underground network in approximately real time. The yellow pins are stations, the red pins trains. I think this could be a really useful tool, especially if it was on hand held devices…excellent visualisation tool.

How does it work?

Live departure data is fetched from the TfL API, and then it does a bit of maths and magic. It’s surprisingly okay given this was done in only a few hours at Science Hackday

Who did this?

Matthew Somerville (with helpful hinderances from Frances Berriman and James Aylett). Source code.

Cant believe this is all constructed in one day. Quite amazing. Hats off.

World Cup 2010 Twitter replay

Forget the highlights show on TV, if you miss any game of the World Cup just visit this site.

http://www.guardian.co.uk/football/world-cup-match-replay

A really nice and innovative visualisation from the guys at the Guardian, pick any game and see how the twitter traffic reacted as the game played out! Really nice!

Ericsson Big Cheer Confetti

This is very bizarre viral campaign produced for Ericsson to create a buzz around the World Cup.

http://www.ericsson.com/campaign/bigcheer/

Send your cheer by text or twitter, then watch it get printed out, shredded and added to the confetti in the big box in the room.

It really is  a pretty pointless exercise, but nevertheless it’s also the sort of thing that just might become very popular!