This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.
Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.
I think we are going to see a lot more of this in the coming months…
Been meaning to post this for a while…The Google Chrome Fastball Game. Check out the demo below…pretty cool idea and really nicely put together…
Basically you race across the net completing small an quirky tasks in record time, miss an answer and it will slow you down, skip and you’ll pay a penalty.
Here how I did:
Are you Chrome Fast?
It seems wherever I turn at the moment I am graced with a new Old Spice advert. However I am not complaining the campaign is nothing short of perfection!
Ok so this is the original advert from February 2010…
Currently its been viewed by almost 13 million people and that is only in the last 5 or so months.
The next step in the path to taking over the Internet occured yesterday, as Old Spice begin delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Hows that for real time networking?
Yep, if you have tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you.
Here’s just a few examples:
On Twitter, rosemcgowan wrote “I like it too! @Oldspice I told my husband I have a crush on you. Oddly, he started using the oldspice deodorant. (via @Alyssa_Milano)”
On Twitter, jsbeals wrote “@OldSpice Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin #Johannes S. #Beals”
Get in on the action by tweeting @oldspice and you might be lucky enough to get a custom video reply.
Subscribe to the YouTube channel here http://www.youtube.com/user/oldspice they are adding new videos by the second…well actually almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.
This definitely on of the best social meets viral strategy I’ve seen, and certainly my favourite. Using the powering of social networking they have managed to get people talking about their brand all over the interweb efficiently and effectively by recording personalised videos for hundreds of tweeps. Bravo.
This site has also just been created:
Which allows you to create your own customisable Old Spice man voicemail message. Created by @chriswastaken I can imagine he will be getting a far few more followers in the coming hours! Again bravo
Stumbled upon this quirky little promotion for Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Choose either the Incredibles or Toy Story characters and then allow the Facebook connect application access your profile, and the characters interact before your eyes.
Just need to learn French now!
This is really cool campaign by Orange, they are aiming for the Guinness World Record for the ‘most people tagged in an online photo’ with this 1,300-megapixel picture captured at around 3.45pm on 23 June from Pyramid Stage @ this year Glastonbury Festival. I didn’t go but I kind of wish I had gone, just so I could tag myself in this!
Looks as if I am not the only one who likes this!
What really makes the site useful is the ability to filter the tags to show just your tagged Facebook friends, as undoubtedly you would have lost them at some point. It’s cool to also find out those of your friends you didn’t know were at Glasto!
Well done Orange, didn’t think I’d ever say that!
This is an amazing intergrated campaign by Gatorade, one of the best I have ever seen!
Gatorade reunited the original players (now all in their mid 30s) from two 1993 high school football teams to replay their rivalry game that ended in a 7-7 tie. The game was played on November 25 1993 to be precise. Gatorade became a true athletic partner. For 90 days Gatorade scientists trained and coached these former athletes to help prepare them for the big game. The big re-match was held in the venue of the original 1993 game, Fisher Field, in front of a crowd of 15,000 fans. Gatorade supplied the athletic fuel for the game. With on-field temperatures reaching over 100°F, no players were dehydrated or seriously hurt – talk about the ultimate product demonstration. They also created a 5-part documentary series released online that told the Replay story in order to inspire other former athletes from around the nation. Various bloggers and tweeters picked up this campaign and viewing figures were huge.
The idea cam about as athletic participation plummets drastically once individuals graduate from High School. Family, career and increasing obligations inevitably replace sport and exercise. Per US government statistics, 7 in 10 adults aged over 30 don’t exercise regularly. And thus, aren’t using Gatorade like they used to. Our challenge was to reignite the athletic spark with this group of former Gatorade loyalists
(via http://www.canneslions.com )
Its no Notley High School v Alec Hunter from May 2002 but it is still a pretty good watch
Here is a little teaser of what Replay 2 has in store.
What happens when you make one car public propety?
One car for anyone to drive.
One car you can keep if you cover the biggest distance.
One rule, if someone stops you, its game over.
For 8 days, the new Polo became public property. Drivers had one goal: drive as many kilometers as possible, and you could win the new Polo. Cameras were mounted on the Polo to stream live images to the campaign site – 12 hours per day, 8 days long. The car’s route was solely determined by website visitors. By entering their postal code, they could steer the Polo toward their neighborhood. The introduction was announced to the general public in a series of short, teasing TV commercials. The Polo could also be followed daily, live on radio. The emphasis of the campaign was on online media and participation. For example, people could ‘steal’ the Polo from each other Hyves.nl social network profiles. And we challenged renowned blogs to participate in Get the Polo campaign. (via http://www.achtung.nl )
In 8 days 175 people got the polo and drove over 2500km.
Another brilliant idea!
Don’t tell Robyn what to F*#NG do
Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.
The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy
Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?
Saw this whilst in twitter and thought I had to blog about it.
Fantastic interactive billboard in Times Square. The billboard is for a little known fashion brand called Forever21 and they have caused quite a stir with this.
A model dressed in Forever21 clothes walks on and takes a virtual photo of the crowd (it also occasionally selects people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer power and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.
Very clever and something we are likely to see much more of in the coming years.