Don’t tell Robyn what to F*#NG do
Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.
The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy
Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?
Saw this whilst in twitter and thought I had to blog about it.
Fantastic interactive billboard in Times Square. The billboard is for a little known fashion brand called Forever21 and they have caused quite a stir with this.
A model dressed in Forever21 clothes walks on and takes a virtual photo of the crowd (it also occasionally selects people, picking them up and throwing them into a Forever21 bag). Using spy-esk technology (that provides data on each person in the camera view), some serious computer power and a very HD video camera, the augmented reality software identifies and pulls out a person in real time to composite them into the interactions with the model taking the photo.
Very clever and something we are likely to see much more of in the coming years.
Brilliant integrated campaign for the Yellow Pages in New Zealand called Yellow Chocolate.
In January 2010 a new chocolate bar was launched in 2010, and it became the fastest selling chocolate bar in New Zealand, overight, outselling snickers two to one.
So they auditioned for average everyday New Zealander, who would use the power of the yellow pages to create a new brand of chocolate, that tastes like YELLOW!
One rule…he could only get help from businesses listed in the Yellow Pages.
Television spots plotted his progress and users could interact with Josh (the everyday guy that was chosen) via social networks such as Facebook and Twitter.
Check out the video to see how he got on http://www.ourshowroom.co.nz/chocolate/
Golden Grahams was a popular kids’ cereal in the 80’s. With no cereal advertising targeting young adults, they wanted to reconnect the grown-up target with their beloved childhood cereal. To lighten the mood for “Generation Unemployed,” Golden Grahams created a cathartic online home for them to share their ridiculous job search stories. 1000 people won the Golden Grant stimulus package: 12 boxes of Golden Grahams. They also animated the funniest stories, fueling job searches with laughter AND sustenance. In just 3 months of the promotion with 0 paid media, Golden Grahams has gained 15k friends, followers, and subscribers on social networks, where previously it had no official presence or fanbase. The sweepstakes earned the brand 150k site visits with an average of more than 4 minute spent on site, 2.5 million video views, and 25k entries. It generated buzz within our target audience, earning more than 7k social media mentions with brand and campaign sentiment being 99% positive.
(via http://mccannny.com/Golden%20Grant/ watch the video for more info)
Here are a couple of my favourites animation that have come from the campaign…
Love this idea, viral idea by Mother London. What a fantastic idea…congratulations to the lucky respondent.
Phonebook has a new meaning.
In Japan, internet ad spending of the Internet had grown larger than that of newspaper for the first time in 2009. The introduction of the iPhone, Kindle and iPad frightened the publishing industry. If this went on, paper could become worthless in future? Phonebook’s mission was to find or develop new communication value of Print media.
They focused on the fun of “turning the pages” which is the unique value of print media. Next, they focused on “picture books” for kids and combined the idea with iPhone. That is “PhoneBook”.
Using PhoneBook requires both a children’s book and parent’s iPhone. Children sit on the parents’ laps to flip its pages and the texture of papers as well as actions or music of digital devices. Kindle or iPad will never be able to follow this only with their digital attributes.
・PhoneBook’s demo movie has been played more than 200,000 times on the Internet.
・Over 100,000 people visited the PhoneBook WEB site since its opened.
・Over 3000 tweet about PhoneBook can be seen on Twitter.
・Got 7th place in total BOOK sales ranking in “Amazon. co. jp”.
Saw this about a year ago, but didn’t blog about (not sure why). Anyway I thought this was on the most creative ideas I had ever seen. In order to stand out from the crowd Boone Oakley a relatively unknown ad agency decided to scrap their website in favour of a more unique approach. YouTube would become the platform for their online presence and utilising the new functionality of annotations they were able to stand out from the crowd.
Well that was 12 months, 1 million views ago and is now possibly the most viewed agency site of all time!? To cap it off, last week they won a Gold Lion at Cannes in 2010. Well deserved!
Have a watch and see where you end up.
Fantastic app by Adidas, that really blurs the lines between advertising, content and education.
It is a digital tool for those who want to better understand the game of football. Therefore this emcompasses fans and players alike.
Its for those who love football, play football, study football, and those who live and breathe football.
The App provides the ultimate match analysis, it tracks every pass, every shot, every formation from any match in the 2010 champions league.
I feel I could be spending a lot of time on this. Hope you like it as much as me?
I really like this ‘fast lane‘ idea from Volkswagen. They’ve been doing a couple of interesting perception challenging activities lately, but this series where they offer the public a fast lane is a cracker.
If only these were installed across the capital