This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.
Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.
I think we are going to see a lot more of this in the coming months…
Saw this on the tube today when I was traveling up to Manchester
To celebrate all the amazing and unusual things that have happened on the network over the last 150 years, we’re challenging Underground users to spot whether fact really is stranger than fiction.
You’ve seen the posters on the Tube network, now click on the arrows to find out whether these fascinating facts are Tube or False, and find out why London Underground is one of the most exciting and interesting metros in the world.
Really nice design and a good way to learn about the history.
Firstly I didn’t know it open in 1863. Got to love a fact!
This is really cool campaign by Orange, they are aiming for the Guinness World Record for the ‘most people tagged in an online photo’ with this 1,300-megapixel picture captured at around 3.45pm on 23 June from Pyramid Stage @ this year Glastonbury Festival. I didn’t go but I kind of wish I had gone, just so I could tag myself in this!
Looks as if I am not the only one who likes this!
What really makes the site useful is the ability to filter the tags to show just your tagged Facebook friends, as undoubtedly you would have lost them at some point. It’s cool to also find out those of your friends you didn’t know were at Glasto!
Well done Orange, didn’t think I’d ever say that!
Don’t tell Robyn what to F*#NG do
Swedish pop star Robyn has a quirky new album and a clever interactive video for the song “Don’t fucking tell me what to do”.
The video is written entirely in code, and feeds in content from fans via Twitter. The beginning of the video features words from the song, in which Robyn sings about the various vices that are killing her. In the second half of the song, the website feeds in tweets from fans stating the things that are killing them, with their name credited at the bottom of the webpage. Oh, and it is in 3D too! via Creative Review & Blogilvy
Really nice idea and I even like the song. Cant watch the video for too long though, feel like I am going to pass out! I wonder what television spot will look like?
Saw this about a year ago, but didn’t blog about (not sure why). Anyway I thought this was on the most creative ideas I had ever seen. In order to stand out from the crowd Boone Oakley a relatively unknown ad agency decided to scrap their website in favour of a more unique approach. YouTube would become the platform for their online presence and utilising the new functionality of annotations they were able to stand out from the crowd.
Well that was 12 months, 1 million views ago and is now possibly the most viewed agency site of all time!? To cap it off, last week they won a Gold Lion at Cannes in 2010. Well deserved!
Have a watch and see where you end up.
Using the Twitter hashtag #NikeFuture or the Facebook app send in your headline for the day’s biggest playmaker. If selected, we’ll send you a photo of your headline and hero lighting up the African skyline.
Submit your headline: http://go.nike.com/WhoWillWriteTheFuture
Nice social integration!
‘Hello, ready to write by hand on the computer?’
That is what you are greeted with when visit http://www.pilothandwriting.com/en/
This site allows you to capture you own handwriting and output it as a font for use on a computer. A really clever idea, one that many people have tried to do before but unsuccessfully.
Capture all of the characters in the template
Via one of three options
1. Webcam – Print out the template and then fill it out and hold it up to the camera.
2. Scanner – Print out the template and fill it out, then scan it in and save it as a .jpg
3. Digital camera – Print out the template, fill it out with your characters and the then take a picture and upload it as a .jpg
Once uploaded your own unique font is created for you to use as you wish.
Excellent idea well executed.
Forget the highlights show on TV, if you miss any game of the World Cup just visit this site.
A really nice and innovative visualisation from the guys at the Guardian, pick any game and see how the twitter traffic reacted as the game played out! Really nice!
This is very bizarre viral campaign produced for Ericsson to create a buzz around the World Cup.
Send your cheer by text or twitter, then watch it get printed out, shredded and added to the confetti in the big box in the room.
It really is a pretty pointless exercise, but nevertheless it’s also the sort of thing that just might become very popular!
This is really clever projection mapping for Samsung to promote their new range of 3D LED TV’s.
Even more cool is this YouTube game (the first of its kind)