The blog has moved…

Posted in Other Stuff by tomgooday on July 20, 2010

The blog has now moved to http://www.tomgooday.co.uk

Hope you like the new design, content will be the same, cool things I find online. Blog on…

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Giant fridge magnet billboard

Posted in Advertisement, advertising, Alternative advertising, billboard by tomgooday on July 18, 2010

Giant fridge magnet billboard for weekly whiteware deals. For Bond + Bond.

What better way to advertise Bond + Bond’s special whiteware deals?

With a giant fridge magnet set of course…

ALS Hair Interactive web banner

Posted in Advertisement, advertising, Alternative advertising, interactive by tomgooday on July 16, 2010

http://adsoftheworld.com/media/online/als_hair

Saw this today and I thought that it was really clever idea. An interactive banner the promote the disease ALS, which is a progressive neuromuscular disease.

There are flashing elements on the banner that allow you to drag the brush through the hair of the subject.

The banner then states ‘People with ALS lose the use of their bodies, one part at a time’ and a link to the donation site appears http://www.als.ca/_donate/

Excellent use of the technology and execution.

Calvin Klein Jeans Replaces Billboards with QR Codes

Posted in Advertisement, advertising, Alternative advertising, Art, billboard, image, QR, Social Media, viral by tomgooday on July 16, 2010

This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA.

Passersby can use their smartphones to snap a picture, which will pull up an exclusive, 40-second commercial, after the commercial plays, viewers can then share the code with their Facebook and Twitter friends.

I think we are going to see a lot more of this in the coming months…

Clever Smart Car advertising

Posted in Advertisement, advertising, Alternative advertising, ambient by tomgooday on July 14, 2010

Found a couple of nice Smart Car adverts I thought I would share with you.

Very smart indeed.

Google Chrome Fastball Game

Posted in Advertisement, advertising, Alternative advertising, Google, Social Media, twitter, viral by tomgooday on July 14, 2010

http://www.youtube.com/chromefastball

Been meaning to post this for a while…The Google Chrome Fastball Game. Check out the demo below…pretty cool idea and really nicely put together…

Basically you race across the net completing small an quirky tasks in record time, miss an answer and it will slow you down, skip and you’ll pay a penalty.

Here how I did:

Are you Chrome Fast?

Social Media Revolution 2 (Refresh)

Posted in Advertisement, advertising, Alternative advertising, facts, Social Media by tomgooday on July 14, 2010

http://www.youtube.com/user/Socialnomics09

This video is great promotion for the book, which you can buy from Amazon…Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman.

Old Spice taking over the Internet

It seems wherever I turn at the moment I am graced with a new Old Spice advert. However I am not complaining the campaign is nothing short of perfection!

Ok so this is the original advert from February 2010…

Currently its been viewed by almost 13 million people and that is only in the last 5 or so months.

The next step in the path to taking over the Internet occured yesterday, as Old Spice begin delivering personal video replies to tweets (and now even YouTube and Facebook comments)! Hows that for real time networking?

Yep, if you have tweeted about Old Spice, chances are you might have an @reply with a custom made video just for you.

Here’s just a few examples:

On Twitter, rosemcgowan wrote “I like it too! @Oldspice I told my husband I have a crush on you. Oddly, he started using the oldspice deodorant. (via @Alyssa_Milano)”

On Twitter, jsbeals wrote “@OldSpice Can U Ask my girlfriend to marry me? Her name is Angela A. Hutt-Chamberlin #Johannes S. #Beals”

Get in on the action by tweeting @oldspice and you might be lucky enough to get a custom video reply.

Subscribe to the YouTube channel here http://www.youtube.com/user/oldspice they are adding new videos by the second…well actually almost 120 videos in the last 24 hours alone, with each and everyone one a strategic response to a tweet or YouTube or Facebook comment.

This definitely on of the best social meets viral strategy I’ve seen, and certainly my favourite. Using the powering of social networking they have managed to get people talking about their brand all over the interweb efficiently and effectively by recording personalised videos for hundreds of tweeps. Bravo.

This site has also just been created:

http://oldspicevoicemail.com

Which allows you to create your own customisable Old Spice man voicemail message. Created by @chriswastaken I can imagine he will be getting a far few more followers in the coming hours! Again bravo

Dating Brian

Posted in Advertisement, crowdsourcing, viral by tomgooday on July 12, 2010

http://datingbrian.com/

Brian’s a single guy, fresh in NYC by way of Wisconsin. He’s looking for a date. So why not crowdsource a matchup?

Meet Brian. He’s from Wisconsin, has almost no experience dating and just moved to New York City. With more than half of New Yorkers single, the dating scene is just ridiculous.

So Brian is taking the plunge and going on 30 dates in 30 days. But part of the challenge is that he’s putting it in the hands of the Internet masses: who he dates, where they go, if he should go for that kiss. Essentially, he needs your help, and he needs it bad.

He has built a nice little website and a presence across the web on Facebook and Twitter.

I hope Brian sees this! Bet you never thought a guy on the south coast of England would be blogging about this did you?

Disneyland Paris: They are coming – Nice use of Facebook Connect

Posted in Advertisement, advertising, Alternative advertising, animation, app, Design, interactive, viral by tomgooday on July 12, 2010

http://www.ilsdebarquent.com/

Stumbled upon this quirky little promotion for Disneyland Paris to celebrate the arrival of the New Generation in the French theme park. Choose either the Incredibles or Toy Story characters and then allow the Facebook connect application access your profile, and the characters interact before your eyes.

Just need to learn French now!

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